Behind The Brilliance: Anna Byers, 77's Head of Bespoke
The 77 Touch
The Notebook
Tips, trends and sparkling stories, curated by our jewellery experts.
About Oval Diamonds: From Crown Jewels to Football Royalty
Trends | Guides | News
Thanks to Taylor Swift, Old Mine Diamonds are 2025’s Hottest Stone
Trends | Proposals | News
Diamonds Expert: 'This is How To Really Save on Your Diamond'
The 77 Touch | Guides
Birthstone Jewellery: Find Your Very Own Piece
Trends | Guides
Style Spotlight: Should You Choose the Paloma or Aria Engagement Ring?
The 77 Touch | Guides
New In: Toi et Moi Jewellery Collection
The 77 Touch
A Jewellery Expert’s Guide to the Best Earring Backs
Guides
Black Diamonds: The Allure of the Unconventional
Trends | Guides
Idyll Collection: ‘Clean Girl’ Aesthetic, But Make It Sparkle
The 77 Touch | Trends | News
New Showroom Opening: Paris City Guide
The 77 Touch | News
Love Letters: Kevin & Clara’s Story
Proposals