White Gold vs. Platinum
In terms of colour, white gold and platinum are virtually identical, and both are intensely bright. So, what makes them so different? The answer lies in their composition. To obtain its colour, white gold is alloyed with other metals such as silver, zinc or nickel, and then coated in rhodium.
Platinum, on the other hand, is naturally white, and a ring marked 950 is 95% pure platinum. Both rings are durable, with platinum being slightly more resistant. Over time, you will need to replate a white gold ring, while a platinum ring will need to be polished to remove any surface imperfections (known as “patina”). In terms of pricing, white gold is more lightweight than platinum and therefore more affordable.
When it comes down to it, both are excellent metals and there is no wrong choice in purchasing either. To know which to choose, it’s best to understand what is more important to you: is it affordability, durability, or perhaps the amount of aftercare involved? Our team of jewellery consultants will happily guide through these options, so be sure to contact us with any queries.