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Just For You

Celebrate your moment with a sparkling gift
— now with up to 27% off.

Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

Expert Guidance

Chat with us online, on the phone or book an appointment in one of our showrooms.

30 Day Returns

Return your item in under 30 days, or request a resize for the perfect fit.

Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.

Diamonds

Diamonds

Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

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Gemstones

Gemstones

Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

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The Pearl Collection

The Pearl Collection

Combining timeless elegance with contemporary style, The Pearl Collection explores the play of light and contrast.

Shop The Collection
Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

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Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

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Discover Our Showrooms
CUSTOMER REVIEWS
Delicacy in Yellow Gold

Simply fantastic

Simply fantastic. The ring is just perfect and the packaging on arrival is also very valuable.

Filip Jojovic, today

Delicacy in Yellow Gold

Simply fantastic

Simply fantastic. The ring is just perfect and the packaging on arrival is also very valuable.

Filip Jojovic, today

Principessa in Platinum

Very friendly advice

Very friendly advice, great products, good handling, excellent value for money. Somewhat complicated or not very flexible in making appointments due to the online model.

PP, 5 days ago

Meissa in Yellow Gold

Once again impeccable quality!

Once again impeccable quality!! Love my new earrings they are very sparkly!

Stella, 6 days ago

Zeta in Yellow Gold

From creating my jewelry to receiving…

From creating my jewelry to receiving it at home, Diamonds 77 provided a very good experience. I received constant email updates about my order status, which kept me well-informed. The quality of the jewelry met my expectations, and the customer service was great. Highly recommended!

Daniel, 8 days ago

Excellent
1733 reviews on

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