Yes no, thanks

Book an Appointment

Shopping Bag (0)

You don't have any item in your Shopping Bag.

Moments that matter

Find in diamonds the bright symbol of a new chapter.
Custom-craft your ideal ring today with up to 27% off.

Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

Expert Guidance

Chat with us online, on the phone or book an appointment in one of our showrooms.

30 Day Returns

Return your item in under 30 days, or request a resize for the perfect fit.

Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.



Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

Shop Diamonds


Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

Shop Gemstones
The Pearl Collection

The Pearl Collection

Combining timeless elegance with contemporary style, The Pearl Collection explores the play of light and contrast.

Shop The Collection
Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

Discover Bespoke
Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

Discover Our Showrooms
Discover Our Showrooms
Chloe in White Gold

I really like the 77 Diamonds website

I really like the 77 Diamonds website and being able to choose which diamonds you want. I purchased diamond earrings which came supplied with their GIA certificates packaged in a smart 77 Diamonds box. The earrings are for a birthday present to match a diamond solitaire necklace previously purchased from 77 a few years ago. This was my second purchase with no delays or issues. Mr Rees

Mat Rees, today

Florence in Yellow Gold

Great service from Alexandra from the…

Great service from Alexandra from the moment I walked in to collect the ring. Supported me throughout the process.

Tommy, today

Duchess in Platinum

I got an engagement ring from 77…

I got an engagement ring from 77 diamonds, i was very tight on time and needed a special adjustment, they showed Impeccable customer service, extremely attentive and responsive team. The products are of very high quality and great presentation. Totally recommend

Aziz K, yesterday

Medici in White Gold

I was keep up-to-date on the progress…

I was keep up-to-date on the progress of the product every step of the way in my account. Customer service was very good as well. Prompt response to my email.

An Vu., yesterday

Single Slot Ring Box

Nice service with affordable prices

Nice service with affordable prices

Ali Arslan, yesterday

1655 reviews on

This site uses cookies: By continuing to browse the site you are agreeing to our use of cookies. Find out more here