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Shine Brightly

A dazzling new journey is just beginning. Explore our selection of handcrafted designs with up to 27% off.

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Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

Expert Guidance

Chat with us online, on the phone or book an appointment in one of our showrooms.

30 Day Returns

Return your item in under 30 days, or request a resize for the perfect fit.

Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.



Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

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Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

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The Pearl Collection

The Pearl Collection

Combining timeless elegance with contemporary style, The Pearl Collection explores the play of light and contrast.

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Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

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Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

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Discover Our Showrooms
Delicacy Vintage in White Gold

best experience

lovely customer service and great understanding on budget management

Leonidas Kousta, today

Cassia Eternity Ring in Yellow Gold

Great service and end product

Great service and end product

James Wright, yesterday

Soft Court in Yellow Gold

Great service and end product

Great service and end product

James Wright, yesterday

Hanover in Platinum

Would a million perfect recommend.

Great communication, always a quick response with all my millions of questions answered. The ring itself though, wow, absolutely perfect. The fiancé loves it and she said yes!! I would and have recommend 77 Diamonds to anyone!

Ben Cripps, yesterday

Starlight in White Gold


Delivery took more time than expected, but the quality and the build of the ring were great, and the team was very responsive.

Mohamed Moursy, 2 days ago

1713 reviews on

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