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A Touch of Brilliance

A celebration, a moment, a promise... At 77 Diamonds, we know your jewellery is more than a simple object, it’s a reflection of your brilliance. To create a jewel that is completely unique, 77 Diamonds offers a personalised service that lets you design an item from a single diamond or setting. With showrooms based in the UK and Europe, our experts will help create a rare ideal: something to cherish, to keep, and to eventually pass on.



Set a new ideal with handcrafted jewellery, designed by you.

Handcrafted Designs

Create your dream jewel in three simple steps, and have your unique design custom-created by experts.

Expert Advice

Chat with us online, by phone, or book an appointment in one of our showrooms.

30 Day Returns

Return your item in under 30 days, or have your ring resized for the perfect fit.

Sourcing With Care

Explore our selection of independently certified and conflict-free diamonds

Cupid’s Ideal Diamonds

Discover an ideal matched to the strength of your love. Browse our premium diamond collection, and find the perfect centrepiece to crown your design.


Find the perfect gem in our sparkling selection of certified diamonds, and refine your search by carat, colour, clarity and cut.

Shop Diamonds


Discover nature's most vibrant colours in our selection of independently graded and certified gemstones, with proof of origin.

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Bespoke Jewellery

Bespoke Jewellery

For your jewellery to tell a story, sometimes it’s best you inspire the narrative. Craft your vision into reality through our bespoke service.

Discover Bespoke

Visit our Showrooms

Whether you need help picking out the perfect engagement ring or are simply looking for general advice, our jewellery specialists are here to assist you.

Discover Our Showrooms

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