77 Diamonds

At 77 Diamonds, we have unrivalled access to over 80% of the world's global diamond market which enables you to collaborate with us on a journey sees you finding something that is made to your exact requirements. Paired with one of our expert advisors, you will be given a personalised service that helps you find the quality and affordable diamond jewellery or loose diamonds that you are looking for. Visit us today at our Mayfair showroom where we can guide and assist you in your purchase and from where our master craftsman will continue to produce your chosen jewellery price.

Spring Sale

15% Off Engagement Ring Settings

with the purchase of a £2000+ diamond*

Shop Engagement Rings

Delicacy
Classic Engagement Rings

From £ 450

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Kindrea
Diamond Band Engagement Rings

From £ 960

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Medici
Halo Engagement Rings

From £ 1450

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Grace
Classic Engagement Rings

From £ 780

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Aphrodite
Halo Engagement Rings

From £ 1350

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Cairo
Trilogy Engagement Rings

From £ 1330

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Pirouette
Diamond Band Engagement Rings

From £ 1000

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Zeta
Classic Engagement Rings

From £ 560

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Medici
Halo Engagement Rings

From £ 1710

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1477 Vintage
Vintage Engagement Rings

From £ 1230

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Estella
Classic Engagement Rings

From £ 660

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Aphrodite
Halo Engagement Rings

From £ 1400

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Valentine
Diamond Band Engagement Rings

From £ 1200

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Empress
Halo Engagement Rings

From £ 1390

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Aurora
Diamond Band Engagement Rings

From £ 1280

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1477 Vintage
Vintage Engagement Rings

From £ 1150

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Spring Sale

Up to 15%
Wedding Rings*

Find the perfect one

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Spring Sale

Up to 15%
Diamond Jewellery*

For all your sparkle needs

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News and insights from the diamond world.

77 World

News and insights from the diamond world.

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The essential education guide.

7Cs

The essential education guide.

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Ensuring the most competitive prices.

Best Price Guarantee

Ensuring the most competitive prices.

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Largest Online Selection of Certified Diamonds

Certificated Diamonds

Largest Online Selection of Certified Diamonds

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Money Back Guarantee

30 Day Returns

Money Back Guarantee

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Award Winning

Award Winning

Jewellery Industry Recognition

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