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Catch The Light

Exquisitely crafted for your moment.

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Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

Expert Guidance

Chat with us online, on the phone or book an appointment in one of our showrooms.

30 Day Returns

Return your item in under 30 days, or request a resize for the perfect fit.

Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.

The 77 Signature

Discover iconic designs by our in-house team of master jewellers.
Aphrodite

Aphrodite

From £1,852.22

North Star

North Star

From £630.51

Half Vogue

Half Vogue

From £890.91

Delicacy

Delicacy

From £1,281.21

Kindrea

Kindrea

From £1,486.28

Grace

Grace

From £1,500.05

Half Kindrea

Half Kindrea

From £1,020.34

Lumina

Lumina

From £652.89

Diamonds

Diamonds

Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

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Gemstones

Gemstones

Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

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Cupid’s Ideal Lab-Grown

Cupid’s Ideal Lab-Grown

77’s signature cut, now available in laboratory-grown diamonds. Experience the height of symmetry with advanced diamond technology.

SHOP NOW WHAT MAKES THEM UNIQUE?
Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Shop cupid's ideal What Makes Them Ideal?
Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

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Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

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Discover Our Showrooms
CUSTOMER REVIEWS
Starlight Compass in Yellow Gold

Completely happy,

Completely happy, was at the Berlin showroom for a consultation. The selection of settings, stones and alloys was more than promising. Thanks to the competent advice, the ring was found very quickly and fits perfectly!

Y.L.B, 5 days ago

Starlight in Platinum

Excellent tailor-made service.

Excellent tailor-made service.

brian meylan, 5 days ago

Lyra in White Gold

Great quality, great service!!

This is the second time I've had the pleasure of buying a ring here. I can only say: The quality of the stones is excellent, the service great. I will be back and will be happy to recommend!

KB, 5 days ago

Starlight in White Gold

Underbar ring!

Bra information på vägen och under tillverkning. Snabba svar på mejl och snabbare leverans än utlovat. Ringen är helt fantastisk!!

Amanda, 10 days ago

Delicacy Vintage in White Gold

Incredible service

Incredible service, incredible communication. Beautiful looking Ring! Thank you

Jamie s, 11 days ago

Excellent
2025 reviews on

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Necklaces
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Bracelets
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Cocktail Rings
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Wedding Rings

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