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A Touch of Brilliance

A celebration, a moment, a promise... At 77 Diamonds, we know your jewellery is more than a simple object, it’s a reflection of your brilliance. To create a jewel that is completely unique, 77 Diamonds offers a personalised service that lets you design an item from a single diamond or setting. With showrooms based in the UK and Europe, our experts will help create a rare ideal: something to cherish, to keep, and to eventually pass on.

Forever Flawless

Make every moment unforgettable with a made-to-order ring.

Handcrafted Designs

Handcrafted Designs

Create your dream jewel in three simple steps, and have it custom-made by experts.

Expert Advice

Expert Advice

Chat with us online, by phone, or book an appointment in one of our showrooms.

30 Day Returns

30 Day Returns

Return your item in under 30 days, or have your ring resized for the perfect fit.

Sourced With Care

Sourced With Care

Explore our selection of independently certified and responsibly sourced gems.

Cupid’s Ideal Diamonds

Discover an ideal matched to the strength of your love. Browse our premium diamond collection, and find the perfect centrepiece to crown your design.

Diamonds

Find the perfect gem in our selection of responsibly sourced diamonds, and refine your search by carat, colour, clarity and cut.

Shop Diamonds

Gemstones

Discover nature's most vibrant colours in our selection of responsibly sourced loose gemstones, all independently graded and with proof of origin.

Shop Gemstones
Bespoke Jewellery

Bespoke Jewellery

For your jewellery to tell a story, sometimes it’s best you inspire the narrative. Craft your vision into reality through our bespoke service.

Discover Bespoke

Visit our Showrooms

Whether you need help picking out the perfect engagement ring or are simply looking for general advice, our jewellery specialists are here to assist you.

Discover Our Showrooms

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