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Just For You

Celebrate your moment with a sparkling gift — designed by you, crafted with care.

Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

Expert Guidance

Chat with us online, on the phone or book an appointment in one of our showrooms.

30 Day Returns

Return your item in under 30 days, or request a resize for the perfect fit.

Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.



Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

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Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

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The Pearl Collection

The Pearl Collection

Combining timeless elegance with contemporary style, The Pearl Collection explores the play of light and contrast.

Shop The Collection
Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

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Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

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Discover Our Showrooms
Zeta in Yellow Gold

From creating my jewelry to receiving…

From creating my jewelry to receiving it at home, Diamonds 77 provided a very good experience. I received constant email updates about my order status, which kept me well-informed. The quality of the jewelry met my expectations, and the customer service was great. Highly recommended!

Daniel, yesterday

Chloe in Yellow Gold

Very good

I am happy whit the product.

Ivayla Dunova, yesterday

Allure in Yellow Gold

First-class support

The experience with 77 Diamonds was first-class. I felt very well looked after by Bina. My first port of call for high-quality jewelry.

Andreas Wolf, yesterday

Hope in Yellow Gold

Highly recommended!

Our experience was amazing. Maryam was very friendly and helped with a detailed explanation of the options. She helped me find the perfect ring within my budget, and I felt very well looked after. I definitely recommend!

Dan K, 3 days ago

Eden Engagement Ring in Yellow Gold

Super Terrace

Advice great, friendly and very helpful. Everything was great!

Enes Bulut, 4 days ago

1729 reviews on

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