77 Diamonds

At 77 Diamonds, we have unrivalled access to over 80% of the world's global diamond market which enables you to collaborate with us on a journey sees you finding something that is made to your exact requirements. Paired with one of our expert advisors, you will be given a personalised service that helps you find the quality and affordable diamond jewellery or loose diamonds that you are looking for. Visit us today at our Mayfair showroom where we can guide and assist you in your purchase and from where our master craftsman will continue to produce your chosen jewellery price.

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Exquisitely crafted. Outstandingly beautiful.

Explore the vivid beauty of Spring with expertly designed diamond jewellery.

Gemstones
Discover our diamonds and gemstones
Throughout history, diamonds and coloured gemstones have been used for wealth preservation and can be a stable and dependable asset.
Find your everlasting precious gem by browsing the world's largest selection of loose diamonds and coloured gemstones, all ethically sourced and accompanied with certification from a leading grading organisation.
Browse Diamonds Browse Gemstones
Bespoke
Bring your dream jewellery to life
Award-winning Design
Our talented team of designers are here to create your bespoke design to your desired specifications.
Exceptional Quality
Expertly handcrafted by our skilled craftsmen, in our London workshop.
Can't find exactly what you're looking for?
Get in touch with our specialist team for more information on all diamond varieties available.
Contact our team
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Online Consultation

In response to the spread of COVID-19, we have made the decision to expand our offering to include fully interactive online consultations: all live stream, with a member of our team, one-to-one.

These consultations will be conducted through live stream video, where you'll find the same level of support and guidance as in one of our showrooms.

Watch our step-by-step guide
Book an online consultation
Visit our Showrooms
Visit our Showrooms
Make an appointment at one of our showrooms, to meet with one of our friendly experts. We'll help you create a personal and unique piece of jewellery.
Make an appointment

For questions or comments, please fill in the details below and we will respond within 24 hours.

Please call us on +1 6466641934 or fill in the details below and one of our experts at 77 Diamonds will call you back.

To request a consultation with one of our experts in our London, Manchester or Frankfurt showrooms, please fill out the form below.

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