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Engagement Rings

Set a new ideal. Make your mark. Design a ring for the one in three simple steps.

Made By You

Our process lets you create your very own engagement ring in three simple steps, starting with a setting and crowning your design with a glittering centre stone.

Gif showing different engagement ring settings you can select

Pick a Setting

Choose among our five ring styles to start. Our rings come in a range of metal colours to suit every taste.

Gif showing different stones you can choose from

Add a Gem

This is where the magic happens. Add a spark to your setting, and choose either a diamond or coloured gemstone in your favourite shape.

Picture of an Engagement ring worn on the correct hand and finger

Make It Yours

Time to make a statement. Add an engraving to your new ring, and choose a special metal finish to complete your design.

White gold engagement ring worn on the correct hand and finger

Precious Metals

Sparkling Gems

Picture showing different shapes for Natural Diamonds

The Right Choice

No two diamonds are alike. To find the ideal gem, it’s essential to understand what type of diamond will best suit both your preference and price range. Find out what is most important to you in an engagement ring: is it the diamond’s size? Or would you prefer something smaller but of better quality? By reading through our diamond guides, you will gain a better understanding of carat, clarity, colour and cut and how each will have an impact on the final price.

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Picture of three Engagement rings with different diamond shapes

Shape Something New

Your diamond will be the centre feature to your engagement ring, so it’s best to select a shape that complements both your taste and ring design. Certain diamond shapes are cut in a way to maximise scintillation, while others serve to enhance a diamond’s clarity.

The traditional and most sought-after shape is the round brilliant, with all 58 facets of this diamond carefully placed to achieve mesmerising flashes of colour. This is not to say other shapes do not have the same appeal: the radiant and princess cut are also known to offer intense sparkle.

Certain shapes, such as the asscher and emerald, are cut in such a way to enhance a diamond’s clarity and offer intriguing flashes of light, also known as the ‘Hall of Mirrors’ effect. These shapes also have a certain vintage appeal that recalls 1920s fashion.

Your Journey Starts Here

Consult with an expert online or in our showrooms, and receive one-to-one advice on your purchase.

What Our Customers Say

Delicacy in White Gold

Great service and great product

Great service and great product

Anonymous , 24/03/2022

Delicacy in Yellow Gold

Extremely efficient and user-friendly…

Extremely efficient and user-friendly service from start to finish- couldn’t fault it

paul reading, 22/02/2022

Aphrodite in Platinum

Excellent customer service.

Excellent customer service.

Sean, 22/02/2022

Bellatrix in White Gold

Good job!

Thank you so much, the ring is beautiful! And thank you to have delivered at the right time!

Florian Baillifard, 21/02/2022

Delicacy in White Gold

Staff were brilliant from start to…

Staff were brilliant from start to finish. Helped or made themselves available at every step of the process.

Jack Daley, 07/02/2022

77’s Signature

Handcrafted Designs

Handcrafted Designs

We’re true perfectionists. Our jewellers draw on decades of expertise to handcraft every piece with care, so that it becomes a treasured piece to keep and pass on.

Expert Advice

Expert Advice

We’re here to help. You can count on us to answer any question you have, however small or precise. Chat with us online, or book an appointment in our showrooms.

Certified Gems

Certified Gems

We value transparency. That’s why each diamond and gemstone we sell comes with its own certification and grading report, and we never self-certify our gems.

Sourced With Care

Sourced With Care

We respect our trade. We ensure all our items comply with international standards of responsible sourcing, and are making continual efforts to improve our supply chain.

Frequently Asked Questions

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