What does an engagement ring symbolise?

Traditionally, they were given by a man to a woman. The woman would then wear the ring from the time of the proposal to show that she was dedicated to a man for life. Put simply, it meant she was no longer the property of her father but another man. This is clearly outdated, but the notions of dedication and lifelong love have lasted. To make engagement a less one-sided affair, many couples now choose diamond engagement rings for both partners, and they’re also popular for non-heterosexual proposals. The ceremony of marriage is something everybody should get to experience, regardless of their belief system or sexuality – that’s why engagement rings, and wedding bands too, are available in a range of styles and designs ready for every requirement.

How to wear an engagement ring

In the UK, diamond engagement rings are worn on the same hand and finger as wedding rings – the fourth finger of the left hand. This is common around the world too, in the USA and most European countries. The reason the ring is placed on the fourth finger – the one next to your little finger – is because of tradition. The Romans believed that this finger had a vein which ran all the way to the heart. This was called the Vena Amoris – the Vein of Love. After marriage, most people continue to wear their engagement ring, usually on the same finger. During the marriage ceremony, the engagement ring should be swapped to the fourth finger of the right hand. After the ceremony, the engagement ring is then placed back onto the left hand, on top of the wedding band.

How do you find out what size ring your partner needs?

The most common and best method is to ask your partner’s friends or family to subtly find out the size for you. If this doesn’t fill you with confidence, consider borrowing one of your partner’s rings and working out the size from there. If you can’t find out the exact ring size, get a measurement of the circumference of the ring finger in millimetres, then use our ring size chart to get the UK ring size equivalent. If subtlety is not a requirement for you, get in touch for a free ring sizer to be sent via post or book an appointment at our showroom.

Why should you buy an engagement ring online?

As mentioned earlier, your budget is one of the most important considerations when choosing an engagement ring. However, this doesn’t leave you without choice. Because engagement rings usually feature a diamond or gem, they are usually more expensive than wedding rings. This means you’ll want to make sure you’re getting the best deal. By choosing to shop online for an engagement ring, you can often find one much cheaper than it would be if bought in a store – often with savings of up to 76% compared to high-street jewellers.

Ever since our inception, we have dedicated ourselves to providing the finest engagement rings and jewellery at the finest prices. How we achieve this? By merging the benefits of modern technology and methods with a family history in the diamond industry. This has resulted in numerous awards including: 1. Online Retailer of the Year at Professional Jeweller Awards 2017 2. Young Designer of the Year at Professional Jeweller Awards 2017 3. Best Jewellery at The Wedding Awards 2017 4. Best Jewellery at The Wedding Awards 2016 5. Best Fine Jewellery at You & Your Wedding Bridal Retail Awards 2015 6. Professional Jeweller Hot 100 2014 – Retailers Stars at Professional Jeweller Hot 100 2014 7. Best Jewellery at Online Shopping Awards 2013 That success is down to the passion of each and every member of our team. This has fed down from founders Tobias Kormind and Vadim Weinig, who both grew up in families involved in the trade. From ethical sourcing to expert production, their knowledge and passion is shared company-wide, ensuring the highest levels of quality. Furthermore, our innovative business model allows us to provide the world’s most luxury stones at prices up to 76% cheaper than high-street alternatives. And we don’t just stop there, we also offer a range of benefits to make your purchase with 77 diamonds that little bit better: Over 100 years combined experience Lifetime guarantee on all products Free worldwide delivery 30 days return policy With such an important decision ahead, it’s always worth speaking to an expert. You can book an appointment in our London Mayfair , Manchester or Frankfurt showrooms, or use our contact page to arrange a phone call. Whatever your requirements and whatever your budget, we’ll be able to help you find the perfect diamond engagement ring.

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Engagement Rings

An engagement ring is more than a simple jewellery piece—it's a moment, an emotion, and a memory to cherish. At 77 Diamonds, we offer a personalised service that enables you to design your item from a single diamond or setting, so you can create a ring that faithfully fits your narrative.
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Solitaire Rings

With a single diamond set on the band, the solitaire offers classic sophistication.

Diamond Band

A diamond band will skilfully magnify the beauty of a central stone.

Halo

Elevate your central gem thanks to a halo of round brilliant diamonds.

Vintage

Combine timeless chic with a touch of modernity through our vintage designs.

Trilogy

With three gems, the trilogy lends dimension and structure to your design.

Create Your Own Engagement Ring

Through three simple steps, create an engagement ring that is entirely personal to you. Start with either a central stone or a ring setting, and design your breathtaking piece.

Start with a diamond Start with a setting

Outstanding customer service. I would highly
recommend 77 Diamonds to anybody.

A delightful, relaxing and sophisticated environment, the staff at 77 Diamonds were a joy to deal with.

Wonderful rings, great workmanship, great communication and fantastic value for money.

100% recommended, very helpful staff.
A wide range of options in prices for any budget.

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One size does not fit all

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Our Most Popular Engagement Rings

Delicacy
From $ 846.86

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Kindrea
From $ 1,146.50

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Roma
From $ 1,616.56

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Aphrodite
From $ 1,450.68

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Our Ring Styles Explained…

Solitaire

Solitaire engagement rings are both classic and refined. A single diamond is set on a simple band, accentuating the sheer radiance of the central stone. There are many setting options to choose from as well as a wide variety of band designs depending on your taste. This engagement ring is one of the most commonly chosen among couples due to its timeless elegance.

Diamond Band

With an array of brilliant diamonds set in the band, this type of engagement ring will truly stand out when placed on your finger. On sunny days, light will reflect through the band and central diamond to offer a radiant display of colour. From simple tapers to more unconventional designs, there are many options available to choose from.

Vintage

Inspired by popular styles of the past, our vintage engagement rings artfully combine timeless chic with a touch of modernity. Through unparalleled craftsmanship, these rings are both unique and alluring and will serve as a fitting symbol of enduring love.

Halo

The Halo engagement ring skilfully leads the eye towards the central diamond, enhancing and magnifying its beauty. With a circle of smaller brilliant diamonds (referred to as a ‘halo’) resting below the central stone, the beauty of this ring is magnified when placed in sunlight. A certain number of our Halo rings also have diamonds set in the band.

Trilogy

A central diamond is accompanied on both sides by two additional stones, giving the Trilogy engagement ring dimension and structure. These slightly smaller diamonds will also help to intensify the brightness of the central stone.

Bespoke

If you already have an idea of the type of ring you would like, we offer a bespoke service to help you create your own, perfect jewellery. Our team of professionals can also edit or adjust our current options to suit your preference. Contact our bespoke service.

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Engagement rings have persisted as a token of love for hundreds of years, transcending over that time from a religious symbol to an expression of enduring companionship. This shift in meaning has led both men and women to wear rings in recent years.

Browse the 77 Diamonds collection to find the ring that suits your preference. We have a wide range of styles to choose from, as well as a bespoke service. This gives you the chance to customise the perfect ring for you or your partner, with the help of our expert design team.

Find out more about how to pick the most fitting ring by reading through our FAQs. Remember, a member of the 77 Diamonds team is always ready to provide help and advice.

How much should an engagement ring cost?

There is no right or wrong amount to spend on an engagement ring. While some people might tell you it should cost a certain percentage of your salary, the real figure is actually determined by three important factors:

Your budget
Your partner's expectations
The meaning of the ring

An engagement ring is personal to the couple whose love it symbolises. For that reason alone it’s impossible to associate the cost with a precise figure or calculation.

Try to find a ring which you can afford and which you know your partner will cherish.

How do I find out what ring size my partner needs?

The best method is to come to one of our showrooms for advice. However, if you are unable to visit us and are unaware of your partner’s ring size, you may need to discreetly ask friends and family.

You can also borrow an existing ring to measure. Be sure it is one they wear on the same finger as the new ring you plan to purchase. Our ring size guide gives you advice on how to do this.

Should I buy my engagement ring online?

We would always recommend booking an appointment at one of our showrooms in London, Manchester, Frankfurt or Berlin. However, if this is not a feasible option, all of our collections are available to you online. Should you make a mistake in your purchase, we offer a 30-day return policy.

Why choose 77 Diamonds?

77 Diamonds has access to over 80% of the world's polished diamond market. This means you can choose from over 400,000 loose diamonds. A leader in affordable, certified and ethically sourced diamonds, we offer extensive customisation options that will enable you to create a ring to match your most exacting preferences.

An engagement ring purchase can be a lengthy process and it is perfectly normal to feel slightly apprehensive. Our team of dedicated jewellers will offer you personalised customer service, both before and after you purchase your ring.

Our passionate and highly experienced craftsmen will provide you with exquisitely designed engagement rings that will become, in time, treasured family heirlooms.

Many of our professionals have family roots stretching back across multiple generations in the diamond trade, as do our founders Tobias Kormind and Vadim Weinig. For this reason, 77 Diamonds takes pride in providing jewellery of the utmost quality and elegance.

Through your purchase, you will also benefit from the following policies:

Lifetime guarantee on all products
Free worldwide delivery
30 days return policy

Welcome to 77 Diamonds. Discover the sheer beauty of exquisitely crafted jewellery today.

Where do your diamonds come from?

We source our diamonds from all over the world, making sure to avoid conflict zones and fully comply with the UN’s Kimberley Process. This means we only stock and sell diamonds which in no way fund wars in zones of conflict.