Natural Diamonds
Natural diamonds are both scintillating and bright, and one of the hardest materials on earth. Their delicate beauty hints at a hidden strength, making them the perfect choice for engagement rings. All our diamonds are responsibly sourced and are independently certified by leading grading laboratories.
Coloured Diamonds
The vibrancy and style of a coloured diamond engagement ring is sure to stand out from the rest. During their formation, diamonds can take on a range of colours, from soft blues, to pinks, to yellows and more. There is a wide range of colours and intensities to choose from, and all have their unique appeal. Whatever your style, make it yours with a coloured diamond piece from our collection.
Cupid’s Ideal Lab-Grown
77’s signature cut, now available in laboratory-grown diamonds. Experience the height of symmetry with advanced diamond technology.
Cupid’s Ideal Diamonds
77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.
Lab-Grown Diamonds
Lab-grown diamonds are increasingly popular as they offer more affordable options for engagement rings. Lab-growns are 100% real diamonds. They are chemically identical to natural diamonds, and offer the same sparkling appearance. Although not as rare as their natural counterparts, lab-grown diamonds are ideal for those looking to buy large diamond engagement rings at a more affordable price.
Diamond pairs
Although every diamond is unique, sometimes you do need them to be quite similar. If you are looking to create diamond earrings, look through our collection of matching diamonds to find the perfect fit.
Create Your Own Engagement Ring
Through three simple steps, create an engagement ring that is entirely personal to you. Start with either a central stone or a ring setting, and design your breathtaking piece.
We're Here To Help
Whether you need guidance in choosing the perfect diamond or are generally looking for advice, our expert jewellery consultants are here to assist you.