9K vs 18K Gold: Which Should You Choose?
Proposals | Guides
The Notebook
Tips, trends and sparkling stories, curated by our jewellery experts.
New Showroom Opening: Basel City Guide
The 77 Touch | News
Choosing the Perfect Wedding Ring: The 77 Step-by-Step Guide
Guides
On Trend: Emerald Cut Diamonds
Trends | Proposals
Yellow Diamonds: This Autumn, Cosy Up To Warm Sparkle
Trends | Proposals
Oval Diamond Engagement Rings: A Modern Classic
Trends | Guides | News
How AI is Transforming the Diamond Industry
News
The Future of Lab-Grown Diamonds
Trends | News
Engagement Rings: How Metal Choice Changes Everything
Proposals | Guides
Behind The Brilliance: Anna Byers, 77's Head of Bespoke
The 77 Touch
About Oval Diamonds: From Crown Jewels to Football Royalty
Trends | Guides | News
Thanks to Taylor Swift, Old Mine Diamonds are 2025’s Hottest Stone
Trends | Proposals | News