2nd floor3 Hanover SquareLondon, W1S 1HD
+44 (0) 20 3540 1477
+44 (0) 20 3540 1477
Showroom visits are by appointment only.
Level 1The XYZ Building,2-3 Hardman BoulevardSpinningfields, M3 3AQ
Taunustor 1, 18th Floor Frankfurt am Main, 60311
+49 (0) 69 9754 6177
+49 (0) 69 9754 6177
Contora Upper West Kantstraße 164 10623 Berlin
Haus Gryffenberg Bahnhofstr. 10CH - 8001 Zürich
+41 (0)43 456 26 77
+41 (0)43 456 26 77
You can now meet with one of our specialists online for personalised guidance on your fine jewellery purchase. Our experts will advise you on a wide range of topics, from diamond options to engagement ring types, to help you find the ideal jewel.
Choose our pre-set rings for a faster delivery.
Choose our quick-shipping diamonds, delivered in 3 to 8 days.
Your selected gemstone may need a bespoke setting. Contact our bespoke designers or select a different shape to complete your design.
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With diamonds set across the band, an eternity ring represents unity, connection and everlasting companionship. Eternity rings differ from the more traditional wedding band as they hold intricate, diamond-set designs, and although they are usually worn by women, certain diamond sets also exist for men.
Often worn as wedding rings, the detailed design of an eternity ring will amplify and complement the brilliance of a diamond engagement ring. Eternity rings can also be gifted to celebrate the arrival of a newborn, a new achievement, or to symbolise true commitment and affection.
In a claw set eternity ring, each individual diamond is placed between four claws. This traditional setting secures gems around the band and reveals their brilliance. A claw setting is also easier to clean and can hold most diamond shapes and sizes.
In this particular setting, diamonds are placed side by side in one row and secured by two bands. There is no metal separating the diamonds, making them seem clearer and brighter. Diamonds in channel set rings are more secure and slightly less prone to snagging or chipping.
Whether you prefer curved shapes or geometric styles, our selection of designer set eternity rings takes a step away from tradition for a fresh, new style. Finding inspiration in art or nature, our designers showcase the brilliance of diamonds through innovative settings that reflect your individuality.
Vintage eternity rings usually have a more ornate appearance, with milgrain detailing and a variety of diamond shapes added around the band. Our pieces are mostly influenced by Edwardian, Victorian and Art Deco movements, and offer a sense of timeless style.
Presenting a slight bend in the upper half of the band, curved eternity rings are designed to sit flush against an engagement ring, without leaving any noticeable gaps. This helps amplify the brightness of both your rings, for a stunning finish.
A knife-edge means that your band is raised and comes to a slight point. Rings that feature a knife-edge allow for greater dimension and structure. This style works well on more linear, geometric designs, with diamonds featuring on both sides of the knife-edge.
If you are wearing your eternity ring as a wedding band, the tradition is to have it sit right under the engagement ring, on your fourth finger. By placing a wedding ring closest to your heart, it shows that you value shared commitment and trust above everything else. Today, however, couples tend to wear their jewellery in whichever way they prefer, and some women don’t even wear their eternity rings on the fourth finger. It\'s always best to choose a placement that suits your unique taste and style, and not follow rules too closely!
There is a great variety of diamond shapes used in eternity ring designs, the most popular being the round brilliant. By easily capturing light, this shape offers a high level of scintillation and clarity.
Baguette diamonds are also used and mostly feature in channel set designs to create a mesmerising effect of rippled reflections throughout the band. Round brilliants and baguette diamonds can sometimes be combined to create a more defined, geometrical style.
Aside from these two shapes, other diamonds can be found in certain designs, such as the princess or the pear cut.
It’s one of the first questions that come up when choosing an eternity ring. Should you go for a full set of diamonds, or settle on a half-set band? Both options are worthwhile, depending on what look you prefer and how you plan to wear the ring.
Full-set diamond eternity rings are bright and luxurious, with scintillating diamonds placed all around your finger. These rings make for great standout pieces, and are perfect for special occasions.
Half-set eternity rings are a more fitting choice if you plan to wear your jewellery on a day-to-day basis, as the metal half of the ring will be more resistant to shock and wear. These rings are also a good option to pair with a diamond engagement ring.
The warmth of yellow gold gives a glowing finish to your ring, and suits many skin tones. With a slight vintage feel, yellow gold can be paired with a range of ring designs and will help accentuate diamond clarity.
White gold is an excellent and popular choice when it comes to eternity rings, as the whiteness of the metal complements and reflects the brilliance of diamonds. Our white gold rings are all 18-karat, and coated in rhodium for added protection and durability.
This metal offers a more contemporary style and envelops the brightness of diamonds in a warm, blushing hue. Rose gold is alloyed with copper to achieve its colour, making the metal slightly more durable.
Platinum is as popular as white gold, and the reflective qualities of this metal amplify the brightness of diamonds. This metal has the added benefit of being hypoallergenic and slightly more durable, although your ring may still need to be polished after years of continued wear.
Eternity rings can be resized, provided they are only half-set with diamonds. If diamonds are set around the whole band, the ring will be impossible to resize and will have to be exchanged for a similar ring. If you don’t know your ring size, be sure to look through our helpful guide or contact our team.
Similar to wedding bands, our eternity rings can be engraved with any message you like, provided it can fit on the band and be readable. Customers often choose to have a significant date included inside their band, or the name of a loved-one. To know what type of message is possible depending on your ring choice, we suggest you contact our team of jewellers.
If you think you may need to resize your ring, it’s best to ask for an engraving once you have the correct size, as we are unable to resize engraved rings.
Adding gemstones to your eternity ring is a great option if you are looking for meaningful touch. Not only does this make for stunning, vibrant jewellery, gemstones are also very symbolic. Whether you want your eternity ring to represent trust, passion, love or even hope, you can make it fit your true narrative.
Learn more about the symbolism of gemstones through our helpful guide and contact our bespoke team to start creating your unique piece.
Celebrate love in full bloom this Spring with up to 25% off. Discover our selection of handcrafted rings and jewellery, all made-to-order for your special moment.
Please call us on +1 6466641934 or fill in the details below and one of our experts at 77 Diamonds will call you back.
To request a consultation with one of our experts in our London, Manchester, Frankfurt or Berlin showrooms, please fill out the form below.
Our online consultations are conducted over the phone and online, so you can find the same level of support at home as you would in one of our showrooms. We currently offer consultations in English, German, French and Russian.
Our appointments can be organised through Google Hangouts, Skype, or simply over the phone.
How do our online consultations work?
Click here to watch our step-by-step guide
For questions or comments, please fill in the details below and we will respond within 24 hours.
Covid-19 Update: We are pleased to inform our customers that all showrooms are now open and fully operational. For your comfort and safety, we will be closely following social distancing measures and thoroughly cleaning our showrooms after each visit.
Our team will come back to you very shortly to confirm your appointment.
Our team of diamond and jewellery experts are always here to help.
Fully interactive online consultations with a member of our team, one-to-one.