Coloured gemstones can be an excellent alternative to diamonds as they add vibrancy and character to your jewellery. Many factors will determine the value of a gemstone, so it is essential to be informed before making a purchase.

Sapphires are almost as hard as diamonds – an ideal option if you intend to wear your jewellery on a daily basis. They are the second most chosen gemstone after diamonds for engagement rings. Princess Diana’s engagement ring, now worn by the Duchess of Cambridge, is well-known for its 12-carat Ceylon sapphire, for example. Sapphires are the birthstones for those born in September.
Considered the “gem of gems”, the ruby is the most prized gemstone of all. Its extreme rarity makes it a jewel of unparalleled value. This is why a large ruby will see its price increase exponentially compared to one with a smaller carat weight.

Celebrated for their intense green colour and healing properties, emeralds have long been a favourite among many notable figures. It is said Cleopatra was particularly fond of this precious gem as a royal adornment.

Symbolising peace, hope and the prospect of a new start, emeralds are a meaningful gift when elegantly set in a fine piece of jewellery. Emeralds are the birthstones for those born in May.




At 77 Diamonds, we wish to offer only the most durable gemstones. For this reason, we do not sell items that have been treated through more abrasive methods as this weakens the gem. These procedures include heat treatments using lead glass, cobalt, beryllium or titanium.

The tradition of gemstone mining has existed as long as civilisation itself. Over the centuries, it has evolved into a thriving industry, spanning six continents and 47 countries. The activity supports the livelihoods of many individuals: around 75% to 80% of the world’s gemstones come from artisanal small-scale mining, an activity predominantly conducted by family-owned businesses. While it represents an important source of income for communities, artisanal gemstone mining can sometimes lead to poor work conditions and environmental degradations, as some miners lack the knowledge or technological resources needed to protect themselves and the environment.
How do we improve this? Experts in the industry agree that boycotting all gemstone sales would have a detrimental effect on local communities, who survive thanks to their trade. But improving this industry has become a clear necessity to ensure workers’ wellbeing and prevent any further environmental damage.
One of the main obstacles in improving this trade is the difficulty in tracing a stone’s origin. From mine to market, a gemstone will typically go through a series of handlers and traders, often located on the opposite sides of the world.
A first step in improving the industry is for retailers to clearly map out their supply chain. At 77 Diamonds, we are currently working to better understand our own, so we can make decisions aimed towards sustainability and look for improvements where necessary.
As we embark on this journey, we understand the gemstone industry cannot be changed overnight, and this will require time, patience and dedication. But small steps can bring about big change: by first educating ourselves on the way gemstones are produced, we can better educate others and help find alternatives that are both sustainable and contribute to the welfare of miners.
We are collaborating with our suppliers to promote better practices in the industry, and are currently working to provide our customers with a range of gemstones that can be traced directly back to the mine. Our suppliers are also working with vendors to uphold shared commitments of responsible sourcing, which will sometimes include independent desk-based and, where possible, on-site assessments of mines.
Along with our own certified gems, we also provide a range of gemstones from highly regarded gemstone laboratories who have long and credible track records in testing and appraising gems. These include GIA, AGL, Lotus Gemology, Pearl and Gem Lab, GRS, Thai Lab and the London Gemstone Laboratory.
On each certification, you will find the gemstone’s colour and clarity grade (as delivered by the laboratory), as well as carat weight and proof of origin.
Purchasing a gemstone demands an important level of research and preparation. To help you make the best possible choice, and to ensure transparency on all our items, we offer high-quality photographs and a 360° view of each individual stone.