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Terms & Conditions - United Kingdom

This website,, (the "Website") is owned and operated by 77 Diamonds Ltd. ("we" or "77D" or "77 Diamonds"), a company registered in England and Wales under the company number 05142579, with its registered headquarters at 3 Hanover Square, London, W1S 1HD and the tax number GB 835 4612 28.

You acknowledge that any use of the Website by you, including any transactions for which you use it, is subject to the Terms and Conditions set out below. This also includes our return, delivery and payment conditions (all conditions combined form our "Terms and Conditions"). Please note that these Terms and Conditions also apply to all contracts you enter with us by means of distance communication such as a telephone (e.g. when you view items on the Website and call us directly to place an order).

Please read through these Terms and Conditions carefully before using this website as your use of the website will signify your agreement to be bound by them.

We reserve the right to change these terms at any time. Any such changes will apply to new orders as soon as they are posted on the Website. It is your responsibility to read the Terms and Conditions each time you use the Website. Your continued use of the Website means that you are agreeing with the latest version of our Terms and Conditions. Any purchases you make are based on the version of the Terms and Conditions valid at the time of purchase.

At 77 Diamonds, we have committed ourselves to offering you high quality diamonds at contemporary prices, always supplemented by first-class service in our guarantees.

The 77 Diamonds Price Guarantee

If you see a diamond, a gemstone or a piece of diamond or gemstone jewellery at 77 Diamonds and find the same product at a lower price elsewhere, we assure you that we will not only match that price but also give you an additional 1% discount up to a maximum value of £ 50.

If you want to take advantage of the 77 Diamonds price guarantee, please email the name and address (exact URL) of the Website on which you discovered the cheaper offer to [email protected]

The 77 Diamonds Certificate Guarantee

Diamond and gemstone certificates list the properties (features) of the examined diamond or gemstone and serve for quality assurance. At 77 Diamonds, we guarantee that each of our diamonds or gemstones has a certificate issued by one of the five leading gemology laboratories in the world (GIA, AGS, HRD, IGI or EGL) or by the Diamond Factory (DF) or by the International Colored Gemstone Laboratory (ICL). You may find that some of our competitors issue their own certificates. At 77 Diamonds, we only sell diamonds and gemstones with certificates from strict and recognized laboratories in the industry.

The 77 Diamonds Diamond Information Guarantee

At 77 Diamonds, we guarantee that the Website will always have complete information about every single diamond we have in stock. This includes the exact properties and origin of the certificate.

The 77 Diamonds Money-Back Guarantee

If you are not satisfied with a diamond or a piece of diamond jewellery that you have purchased at 77 Diamonds, you can return it within 30 days. We guarantee a full refund of the purchase price without any further questions. This does not affect your rights according to clause 4.

If you want to take advantage of the money-back guarantee, please email us at [email protected] or call us at +44 203 540 1477, and we will inform you about the next steps of the procedure.

The 77 Diamonds Lifetime Warranty Against Manufacturing Defects

Your 77 Diamonds jewellery comes with a lifetime warranty that covers all manufacturing defects. See section 5.7. for more details.

The 77 Diamonds Free Size Fitting Guarantee

At 77 Diamonds, we will happily offer you a free size adjustment on your ring purchase, as long as it is claimed within 30 days from the date of purchase. This guarantee does not apply to custom-made rings. For details, see the provisions specified in sections 5.9. and following.

The 77 Diamonds British Manufacturing Guarantee

With a showroom in Mayfair and workshops in central London, we pride ourselves in being a British company that manufactures its jewellery in Great Britain. It is precisely for this reason that our jewellery is marked by the British Office for Precious Metals Control.

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