Since our beginnings as one of the first online diamond jewellers, ethics and integrity have played a key role in our journey. Back in 2005, our founders Tobias and Vadim shaped their business based on one guiding principle: respect. Not only for customers, who deserve the finest quality, but for our employees, suppliers and the communities we source from.
We are well aware of the historical challenges in global supply chains for diamonds, gemstones and precious metals. But we also know that the jewellery industry can benefit society when business is conducted responsibly. This leads to more job security, economic opportunities, and improved human rights protection.
How do we ensure this? By following international standards that demonstrate responsible business practices. These standards comply with human right, environmental, and labour laws, as well as laws that hold us financially accountable. By adopting a collaborative improvement approach, we can drive change and improve standards.