77 Diamonds London Showroom: What to Expect When You Visit
The 77 Touch | Guides
The Notebook
Tips, trends and sparkling stories, curated by our jewellery experts.
Oval, Pear, Cushion: Which Non-Round Shape Is Right for You?
Proposals | Guides
Golden Hour: Why 9k Gold Is Having A Style Moment
Trends | Proposals
Louvre Burglary: Our Fascination With Jewellery When It Disappears
News
9K vs 18K Gold: Which Should You Choose?
Proposals | Guides
New Showroom Opening: Basel City Guide
The 77 Touch | News
Choosing the Perfect Wedding Ring: The 77 Step-by-Step Guide
Guides
On Trend: Emerald Cut Diamonds
Trends | Proposals
Yellow Diamonds: This Autumn, Cosy Up To Warm Sparkle
Trends | Proposals
Oval Diamond Engagement Rings: A Modern Classic
Trends | Guides | News
How AI is Transforming the Diamond Industry
News
The Future of Lab-Grown Diamonds
Trends | News