Whilst the glamour and excitement of engagement ring shopping can often take the spotlight, the thrill of choosing your wedding ring is every bit as meaningful. More than just adhering to tradition, wedding rings are exchanged during a marriage ceremony and worn by both partners, representing a formal union and acting as an enduring symbol of the marriage itself.
Usually chosen together as a couple as your wedding date draws close, wedding rings are a shared choice that reflects your relationship and long-term future. Whether you’re drawn to a timelessly classic look, or prefer modern minimalism, our step-by-step guide will help you find the perfect match.
Step 1: Start Early
Give yourself at least 3 to 6 months before the wedding. This gives you enough time to explore design options, schedule consultations, and allow for any custom design work. A symbolic ring that will be worn forever shouldn’t be rushed!
Step 2: Set Your Budget
Wedding rings come in a wide range of price points. Discuss your budget as a couple and be clear on how much you’d like to spend on each other's ring. There’s no hard-and fast rule on how much a wedding ring should cost, but discussing budgets prior to purchase will really help narrow down your choices without compromising on quality.
Augustus wedding ring in platinum (950)
Step 3: Match Your Lifestyle
Think about your daily routine. Are you hands-on, frequently at the gym, or working with tools? Durable metals like platinum or palladium are a great choice for active lifestyles, and consider designs with a lower profile to avoid catching. If you’d prefer a softer metal like gold, factor in maintenance costs before you commit to a purchase.
Step 4: Choose Your Metal
The metal sets the tone of your ring. Classic yellow gold, elegant white gold, romantic rose gold, or enduring platinum each offers its own character. You may want to match your engagement ring or contrast for a modern look.
Step 5: Complement the Engagement Ring
If you’re planning on wearing both rings together, think about how they’ll sit side by side. A contoured or notched band can ensure a seamless fit, while a band in a contrasting metal or set with coloured stones can create a striking statement.
Rosetti engagement ring paired with 2mm D-Shape wedding ring
Step 6: Pick a Profile
The profile refers to the ring’s shape when viewed from the side. From traditional court-shaped bands (rounded on the inside and out) to flat, modern styles and our popular D-shape, the right profile affects both comfort and appearance. The best way to find out what works for you is trying on a wide variety of styles at one of our showrooms, you might be surprised by what you’re drawn to.
D-Shape (top left), Flat Court (top right); Soft Court (bottom left), Traditional (bottom right)
Step 7: Consider Width & Thickness
Wedding bands typically range from 2mm to 8mm, with the most popular width chosen by women around 2mm to 4mm. Men tend to choose a larger 5mm to 7mm band. Try on different widths to see what feels right. Slender bands are delicate and refined, while wider bands offer boldness and presence.
Step 8: Add a Personal Touch
Engravings, from initials and wedding dates to a short phrase or private message, make your ring truly one of a kind. It's a discreet, heartfelt detail only you and your partner may know. Have a chat with our bespoke team or add your favourite words directly at checkout when purchasing our designs.
Step 9: Don’t Forget the Fit
Your fingers change slightly throughout the year. At 77 Diamonds, we’ll help you find a precise fit that’s both secure and comfortable. If you're unsure of your size, book a complimentary sizing appointment in-store or check out our printable size guide, but we recommend finalising your sizing before committing to an engraving as we’re unable to resize engraved rings.
Step 10: Explore Matching or Unique Sets
Some couples choose matching wedding bands for symbolism, while others prefer rings that reflect their individual styles. There’s no rule, just what feels right for both of you. Again, we find the best way for couples to narrow down their choices is to try on a variety of styles.
Bespoke Traditional Court set in 18K rose gold with hammered finishStep 11: Schedule a Final Check
Before the big day, make sure your rings are cleaned, polished, and fit perfectly. We recommend a final fitting 2–3 weeks ahead of your wedding to ensure peace of mind.
Step 12: Choose a Trusted Jeweller
This is where we come in. At 77 Diamonds, we offer expert guidance, ethically sourced materials, and a curated selection of timeless designs, all in a relaxed, elegant environment. Whether you visit us in one of our stylish and comfortable showrooms, or shop online, we're here to make the experience unforgettable.
Your Forever Begins Here
A wedding ring is the one piece of jewellery you’ll wear every day, let it be a reflection of your story. Thoughtfully chosen and beautifully crafted, your ring should feel as enduring as the love it represents.
