Thinking about an oval diamond engagement ring? It’s official, they’re having a moment, and it’s easy to see why. Read on for everything you need to know, and why you should consider one.
Intro
In the ever-evolving world of fine jewellery, one trend has been quietly but powerfully making its mark for some time: the oval cut diamond. Offering a fresh take on timelessly minimal sophistication, the oval cut has surged in popularity among modern brides and style-conscious buyers seeking elegance with a contemporary edge.
Classic With A Twist
At first glance, oval diamonds evokes the classic beauty of the round brilliant cut. But its elongated shape offers something more; refinement, fluidity, and a flattering silhouette that makes any finger appear longer and slimmer (and who wouldn’t want that!). This distinctive appeal has not gone unnoticed amongst the A-list. From red carpets to engagement announcements, celebrities like Hailey Bieber and Blake Lively have showcased a dazzling oval cut on their ring finger, sparking a renewed fascination amongst brides-to-be and style savants alike.
Celebrity Favourite
So who’s been spotted with an oval sparker? Let’s take a closer look at the A-listers owning the trend.
Blake Lively
An early adopter, back in 2012 actress Blake Lively said I do to Ryan Reynolds after he got down on one knee with a blush-toned oval cut diamond engagement ring. Set on a diamond-pavé, this was the moment the oval cut was propelled into mainstream consciousness.
Georgina Rodríguez
Recently engaged to Cristiano Ronaldo, Rodríguez made headlines at the 2025 Venice Film Festival when she was photographed wearing a reported 35c oval cut diamond ring, estimated to be worth up to $5million. Read more here.
Ariana Grande
Back in 2020, Grande’s Toi et Moi engagement ring from her now ex-husband Dalton Gomez paired an 8-carat oval with an heirloom pearl, both set on a delicate yellow-gold band. Although the marriage dissolved, the celebrity fascination with oval diamonds was only just beginning.
Kourtney Kardashian
The eldest Kardashian sister wears a dramatic 10-12 carat oval cut diamond ring on an ultra-slim diamond pavé band, designed by Lorraine Schwartz in collaboration with her rockstar husband and Blink-182 frontman Travis Barker, with an estimated value of between $500k–$1M USD.
Hayley Bieber
Beauty entrepreneur Bieber set the blueprint for minimalist bridal style when she debuted her 8 carat diamond engagement ring back in 2018, given by now husband Justin Bieber. So smitten was she with her oval diamond that she later upgraded to a 10 carat stone, in the same oval cut, from New York jeweller Jack Solow.
Versatility
In addition to their minimalist brilliance, what sets oval diamonds apart is their versatility. Their unique shape allows for a greater surface area, often appearing larger than other diamonds of the same carat weight. When worn in a solitaire or hidden halo setting, oval diamonds exude understated glamour, while in vintage-inspired designs, they take on a romantic, heirloom feel. Their ability to blend seamlessly into both minimalist and intricate styles makes them a favourite for those wanting a custom, meaningful piece.

Crafted with precision and passion, these two bespoke rings from the 77 team capture the beauty of oval diamonds.
Beyond aesthetics, oval diamonds also offer excellent brilliance. Their 58 facets reflect light beautifully, meaning that they sparkle in every setting. Statement yet graceful, they’re perfect for those who appreciate classic luxury but aren’t afraid to embrace a modern twist.
At 77 Diamonds, we’re seeing more customers drawn to the oval cut’s graceful profile and timelessly stylish appeal. As tastes shift toward individuality and elegance, the oval diamond is emerging as the shape of the moment, sophisticated, versatile, and forever beautiful.
Want to chat to our Bespoke team about turning your engagement ring ideas into reality? You can get in touch here.