yes no, thanks
+44 203 540 1477

Engagement Rings

Set a new ideal. Make your mark. Design a ring for the one in three simple steps.

Made By You

Our process lets you create your very own engagement ring in three simple steps, starting with a setting and crowning your design with a glittering centre stone.

Gif showing different engagement ring settings you can select

Pick a Setting

Choose among our five ring styles to start. Our rings come in a range of metal colours to suit every taste.

Gif showing different stones you can choose from

Add a Gem

This is where the magic happens. Add a spark to your setting, and choose either a diamond or coloured gemstone in your favourite shape.

Picture of an Engagement ring worn on the correct hand and finger

Make It Yours

Time to make a statement. Add an engraving to your new ring, and choose a special metal finish to complete your design.

White gold engagement ring worn on the correct hand and finger

Precious Metals

Sparkling Gems

Picture showing different shapes for Natural Diamonds

The Right Choice

No two diamonds are alike. To find the ideal gem, it’s essential to understand what type of diamond will best suit both your preference and price range. Find out what is most important to you in an engagement ring: is it the diamond’s size? Or would you prefer something smaller but of better quality? By reading through our diamond guides, you will gain a better understanding of carat, clarity, colour and cut and how each will have an impact on the final price.

Read More
Picture of three Engagement rings with different diamond shapes

Shape Something New

Your diamond will be the centre feature to your engagement ring, so it’s best to select a shape that complements both your taste and ring design. Certain diamond shapes are cut in a way to maximise scintillation, while others serve to enhance a diamond’s clarity.

The traditional and most sought-after shape is the round brilliant, with all 58 facets of this diamond carefully placed to achieve mesmerising flashes of colour. This is not to say other shapes do not have the same appeal: the radiant and princess cut are also known to offer intense sparkle.

Certain shapes, such as the asscher and emerald, are cut in such a way to enhance a diamond’s clarity and offer intriguing flashes of light, also known as the ‘Hall of Mirrors’ effect. These shapes also have a certain vintage appeal that recalls 1920s fashion.

Your Journey Starts Here

Consult with an expert online or in our showrooms, and receive one-to-one advice on your purchase.

What Our Customers Say

Richmond in Yellow Gold

Great service and product

Great service and product, i cannot thank 77Diamond enough

Michael, 5 days ago

Hanover in White Gold

Arrived on time and ring looks…

Arrived on time and ring looks stunning, not much more I can say but thanks and will definitely do business again.

Carl Gibbs, 8 days ago

Contour in Yellow Gold

Great service!

Very helpful staff and great service! The ring arrived on time. The ring itself is very beautiful and definitely worth the price! My wife loves the ring so much! Thank you!

Louies Mabelin, 20 days ago

Ballerina in White Gold

Excellent quality

Excellent quality, service and commication. Cannot fault them

David Saunderson, 20 days ago

Delicacy in White Gold

Great service and great product

Great service and great product

Anonymous , 24/03/2022

77’s Signature

Handcrafted Designs

Handcrafted Designs

We’re true perfectionists. Our jewellers draw on decades of expertise to handcraft every piece with care, so that it becomes a treasured piece to keep and pass on.

Expert Advice

Expert Advice

We’re here to help. You can count on us to answer any question you have, however small or precise. Chat with us online, or book an appointment in our showrooms.

Certified Gems

Certified Gems

We value transparency. That’s why each diamond and gemstone we sell comes with its own certification and grading report, and we never self-certify our gems.

Sourced With Care

Sourced With Care

We respect our trade. We ensure all our items comply with international standards of responsible sourcing, and are making continual efforts to improve our supply chain.

Frequently Asked Questions

This site uses cookies: By continuing to browse the site you are agreeing to our use of cookies. Find out more here