Christmas gifting at 77: because ‘I love you’ sounds better when it sparkles.
‘Tis the Season
There’s a particular kind of thrill that comes with the holidays, from glittering lights to the fizz of champagne: it’s the perfect excuse to wrap up a little dazzling something. Whether you’re planning a Christmas proposal or simply searching for something to slip under the tree, 77 Diamonds makes Christmas gifting effortless and (always) unforgettable.
Here’s how to prepare, shop smartly and make this Christmas one to remember… Barring any last-minute panic and mishaps!

Do Your Research Early
Step one: get savvy. The best gifts start with a little homework, especially when diamonds are involved. If you’re planning a Christmas proposal, this is not the time to rely on a hunch. Spend an evening (or three?) diving into our diamond education pages, learning about the 4Cs and figuring out if your partner is more of a cushion-cut romantic or a classic-round purist.
Even if you’re not shopping for the ring, browsing early means you can actually enjoy the process. You’ll thank yourself later when your order arrives on time, neatly wrapped for your moment.
Keep a Note of our Last Order Deadlines
Proof that our items are all made-to-order: you unfortunately cannot purchase a handcrafted piece a few days before the festivities begin and have it wrapped and ready in time for Christmas — even though our jewellers are true magicians, they need a little time to craft your piece to perfection.
To make sure your gift sparkles under the tree, take note of these last order dates:
🎄 EU / Overseas — 28th November 2025
🎄 UK — 1st December 2025
A quick note: these dates are estimates, not guarantees. Once your order leaves us, it’s in the hands of the courier elves, and while they work their hardest, festive delays do happen. It’s always best to contact us if you’re ordering close to these dates to ensure your item arrives just in time.

Explore Our Bite-Sized Gifts
Not ready for a full proposal? No problem. Some of the most thoughtful gifts come in smaller sizes. Explore our perfectly wrapped treasures: from bracelets, pendants and earrings… All designed to slip effortlessly into stockings.
Here are a few examples to light your creative spark:
The Confetti Collection is the perfect diamond pick n’ mix. With small, delicate shapes repeated throughout the collection, Confetti pieces can be stacked, combined or worn alone for the perfect match to your style.
The Tea Collection is your go-to for wearable minimalism: dainty, delicate and perfect for gifting for a friend, sister or partner who believes less is more.
The Mayfair Collection is a sleek and sculptural selection of tennis jewellery pieces. A nod to London’s polished aesthetic, these pieces are made to mesmerise at every Christmas party. And the best news? A lot of these designs are available in both natural and lab-grown diamonds, allowing multiple price options.
Our Sapphire, Emerald or Diamond Tea Bracelets are festive best-sellers, thanks to their discrete look and subtle sparkle
Enjoy Our Black Friday Event
If you’re waiting for a sign to treat yourself, or to upgrade that gift from ‘cute’ to ‘oh-my-gosh-I-can’t-believe-you-bought-me-this’... Well, this is it.
Explore our Black Friday Event for limited-time offers across dazzling designs. It’s the ideal way to make your Christmas gifting stretch a little further.

Rest Easy: 60-Day Resize & 30-Day Returns Are Included
We get it, shopping for jewellery can be a balancing act between surprise and fit. That’s why every 77 Diamonds purchase includes a 30-day return policy and a 60-day complimentary resizing, from the moment you receive your gift. So, if your ring doesn’t fit perfectly (or they change their mind about the style), rest assured you’re in good hands.
Pay Easy: Multiple Finance Options Are Available
With our flexible finance options, you can spread the cost of your purchase across interest-free or long-term payment plans: no hidden fees. Whether it’s a grand proposal or a little gift-to-self moment, it’s all about making that sparkle a little more stress free.
Any Questions? Reach Out to Our Specialists
Need advice on diamond cuts, shipping timelines, or whether white gold or platinum suits your partner’s style? Our specialists are here to help online, over the phone, or in person at one of our showrooms. They’re the festive season experts, and will make your Christmas gifting seamless and worry-free.