Diamonds have captivated us for centuries as enduring symbols of love and power. Beyond their sparkle, each diamond shape, also known as ‘cut’, carries their very own brand of aesthetics. Choosing the right shape is as much about self-expression as it is craftsmanship. Here, we explore five of the most popular diamond shapes and what they reveal about the wearer.
Round Brilliant: The Timeless Classic
The round brilliant cut is the classic choice, celebrated for its iconic sparkle and symmetry. With 58 facets, this shape maximises light reflection, creating a dazzling display that makes it the most sought-after diamond cut in the world.
Meaning: Opting for a round brilliant suggests you love a classic. It’s a shape for the hopeless romantic, someone who values timeless elegance that can be worn day-in day-out. Wearers of this shape often pair their engagement ring with a wed-fit diamond eternity band for a seamless fit and added sparkle.
Style Tip: Pair a round diamond with a solitaire setting for a minimalist look, or opt for a halo design to amplify its brilliance and perceived size. To save on your purchase, you can opt for a 0.90ct round diamond instead of a full 1ct — the size difference will not be too noticeable.
Princess Cut: The Modern Idealist
With its sharp edges and contemporary look, the princess cut is a favourite among those who embrace a chic, modern aesthetic and is very of of our most popular diamond shapes. Created in the 1960s, this perfect square-shaped diamond features clean, geometric lines, cutting away the excess to put sparkle at centre stage.
Meaning: Choosing a princess cut reflects a bold personality with a love for modern trends. It’s a shape for someone who isn’t afraid to stand out and explore new styles.
Style Tip: This cut looks stunning when placed on a diamond band, where the smaller pavé diamonds set off its edgy brilliance.
Emerald Cut: The Vintage Aesthete
The emerald cut is synonymous with old-money elegance. Think Marlene Dietrich and clean Art Deco fashion. Known for its elongated, rectangular shape and step-cut facets, this diamond emphasises clarity and lustre. The step-cut is a different method of diamond faceting that creates a mesmerising ‘hall-of-mirrors’ effect within the diamond. Seriously, have a look.
Meaning: An emerald cut appeals to those who value sophistication and like to show a little individuality, without necessarily shouting from the rooftops. It’s a choice for the confident minimalist who appreciates beauty in all things.
Style Tip: Highlight its elongated silhouette with a trilogy setting. Baguette diamonds, which are also step-cut, make for the ideal accent stone and will complement any emerald diamond.
Oval Cut: The Minimalist Lover
Combining the brilliant cut with a more soft and elongated shape, the oval diamond has surged in popularity thanks to its versatility to become one of our most popular diamond shapes. Its profile creates the illusion of longer, more slender fingers, while still retaining the impact of a round solitaire. It’s a classic with a slight twist.
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Meaning: An oval diamond suggests a love of the ‘clean girl’ classic aesthetic. It’s perfect for someone looking for that mesmerising sparkle with a touch of contemporary flair.
Style Tip: Pair an oval cut with a bezel setting for a sleek, modern look, or add a more vintage feel to your design with intricate detailing, such as a diamond halo surround or a milgrain finish.
Cushion Cut: The Romantic Dreamer
With its rounded corners and soft, pillow-like shape, the cushion cut it what we call a true delicacy. A staple in the diamond world, this shape continues to enchant with its romantic feel and can also be considered one of the most popular diamond shapes. Because of this, there are many ways to facet a cushion diamond. One of the most popular today is known as the ‘crushed ice’ effect, where light bounces off each diamond facet to create a sparkling finish.
Meaning: A cushion cut is ideal for those who like to cultivate their soft side. Wearers often like to place their cushion diamond in a warm rose gold setting to enhance the look of their stone with a romantic glow.
Style Tip: Research the many different ways cushion diamonds can be cut, and decide on what style suits you best. For an eye-catching and modern display, opt for the ‘crushed ice’ effect. If you prefer a more unconventional and vintage look, we suggest you look into old mine cuts.
Marquise Cut: The Wild Card
The marquise cut, with its elongated shape and pointed ends, is one of the most distinctive diamond shapes out there. Legend has it that this shape was commissioned by King Louis XV of France to resemble the lips of his beloved, the Marquise de Pompadour. Today, this iconic diamond seems to be taking centre stage yet again following Selena Gomez’s engagement and is ideal for modern ring settings.
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Meaning: A marquise diamond speaks to a daring, adventurous spirit. It’s for someone who loves to make a statement and isn’t afraid to embrace the unconventional. Wearers of this shape have great confidence and don’t play by the rules.
Style Tip: Enhance a marquise’s dramatic shape with a delicate band or surround it with smaller accent diamonds to create a petalled effect.
We’re Here To Help
Ultimately, the diamond shape you choose is a reflection of your personality and style. Whether you’re drawn to the timeless allure of a round brilliant or the modern edge of a princess cut, your diamond tells a story of enduring love and connection. So when selecting a diamond — let your intuition guide you: you don't always have to settle with popular diamond shapes.
And if you’re still undecided, our team at 77 is always available to help. Book an appointment at one of our showrooms to see a selection of diamond shapes up close.
