Chantelle Hedman

With a decade of experience in the jewellery industry, Chantelle has seen all sides of 77, from working directly with clients and diamonds to creating content for the brand. This breadth of experience has given her an insider’s understanding of the client journey, from choosing a piece to the moments and stories that follow.

Since 2021, she has developed creative concepts for 77 Diamonds’ social channels, translating the detail of fine jewellery and craftsmanship into content for a wider audience. An English Literature graduate and songwriter, Chantelle has always been drawn to the story behind a piece. She brings that same curiosity to the proposal stories of 77 Diamonds customers, focusing on the people, places and personal details that make each engagement unique.

When it comes to her own jewellery, she gravitates towards emerald cuts and layered ring stacks, particularly diamond and coloured gemstone eternity rings.