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Reflections of You

See your moment echoed through a diamond's facets.
Now with up to 27% off.

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Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

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30 Day Returns

Return your item in under 30 days, or request a resize for the perfect fit.

Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.

The 77 Signature

Discover iconic designs by our in-house team of master jewellers.
Aphrodite

Aphrodite

From £ 1,868.94 £1,700.20

North Star

North Star

From £ 606.06 £555.12

Half Vogue

Half Vogue

From £ 815.34 £733.81

Delicacy

Delicacy

From £ 1,331.78 £1,216.75

Kindrea

Kindrea

From £ 1,504.64 £1,372.33

Grace

Grace

From £ 1,577.91 £1,438.27

Half Kindrea

Half Kindrea

From £ 1,052.17 £946.95

Lumina

Lumina

From £ 676.09 £616.74

Diamonds

Diamonds

Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

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Gemstones

Gemstones

Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

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Cupid’s Ideal Lab-Grown

Cupid’s Ideal Lab-Grown

77’s signature cut, now available in laboratory-grown diamonds. Experience the height of symmetry with advanced diamond technology.

SHOP NOW WHAT MAKES THEM UNIQUE?
Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Shop cupid's ideal What Makes Them Ideal?
Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

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Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

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Discover Our Showrooms
CUSTOMER REVIEWS
Zeta in White Gold

Polecam.Pe trust

Polecam.Pe trust, and besides, quickly

Jerzy Sikorski, today

Orion in Platinum

Maryam made the process an absolute…

Maryam made the process an absolute pleasure just like on my first purchase

Mark, today

Flat Court in Platinum

Beautiful platinum wedding band, amazing customer service

I ordered a wedding band that turned out to be the wrong depth. The customer service was amazing. I got very quick replies to all my questions and the team were so hopeful. I exchanged the original ring for a heavier finish and I’m so pleased with it. I would highly recommend 77 Diamonds and would order from them again. Their prices are also extremely reasonable

Lauren, 2 days ago

Traditional Court in Platinum

Isobel Hobson

Isobel Hobson - Jewellery & Aftercare Specialist - was the fabulous lady that served us. After a very stressful disater on the trains the first time we saw her, she calmed the situation down and made me feel totally at ease, giving wonderful suggestions. We later came back for our final appointment to check over our wedding bands before we got the engraved and Isobel made it beyond extra special to re-create and make this appointment the one we could remember it all by. Adding all the extra touches, special pictures and a fizz to add to the day. We has previously had a phone call and emails and she was beyond kind and caring and unique cared and went above and beyond. Our wedding rings have literally just arrived, adding another extra special moment to our wedding countdown. Isobel was incredible in the process and we want to thank you so very much. We will definitely be recommending to all our friends. Thank you so very much for making our journey so special xxxx

Megan Rumens, 5 days ago

Lumina in White Gold

The customer service is...

The customer service is excellent, the quality of the products has already been tested several times!

LUCA STECCA, 6 days ago

Excellent
2120 reviews on

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