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Made For Love

Custom-craft your perfect moment.

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Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

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30 Day Returns

Return your item in under 30 days, or request a resize for the perfect fit.

Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.

The 77 Signature

Discover iconic designs by our in-house team of master jewellers.
Aphrodite

Aphrodite

From €2 197,63

North Star

North Star

From €717,11

Half Vogue

Half Vogue

From €949,29

Delicacy

Delicacy

From €1 540,83

Kindrea

Kindrea

From €1 761,98

Grace

Grace

From €1 812,15

Half Kindrea

Half Kindrea

From €1 230,50

Lumina

Lumina

From €756,67

Diamonds

Diamonds

Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

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Gemstones

Gemstones

Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

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Cupid’s Ideal Lab-Grown

Cupid’s Ideal Lab-Grown

77’s signature cut, now available in laboratory-grown diamonds. Experience the height of symmetry with advanced diamond technology.

SHOP NOW WHAT MAKES THEM UNIQUE?
Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Shop cupid's ideal What Makes Them Ideal?
Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

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Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

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Discover Our Showrooms
CUSTOMER REVIEWS
Aria in White Gold

Just perfect!

Just perfect!

Felix, yesterday

Battersea in Yellow Gold

Unique creation and top service

They offer the best service and support. And of course the Ring by itself and the possibility to create and chose whatever diamond you want is perfect. It gives you the chance to make something unique for your loved one. 100% would recomand!

Antonio Sutka, 5 days ago

Kindrea in White Gold

Top notch service

From start to finish the communication and assistance was top notch! I picked up my ring in Dubai after it got shipped from London and the whole experience was seamless and fast.

Elias Dohrn, 6 days ago

Traditional Court in Palladium

Really very professional service loved…

Really very professional service loved the ring

Sib Majeed, 8 days ago

Sapphire Tea in White Gold

Number one

I have been ordering for several years from many Swiss and international sites and I guarantee the excellence of the Creations, services and follow-up applied by the company 77 Diamonds. This company is, by far, the best Firm in the World.

Chantal Imhof, 8 days ago

Excellent
2110 reviews on

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Necklaces
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Bracelets
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Cocktail Rings
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Wedding Rings

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