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Catch The Light

Exquisitely crafted for your moment.
Explore the sparkling world of diamonds, now with up to 27% off.

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Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

Expert Guidance

Chat with us online, on the phone or book an appointment in one of our showrooms.

30 Day Returns

Return your item in under 30 days, or request a resize for the perfect fit.

Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.

The 77 Signature

Discover iconic designs by our in-house team of master jewellers.
Aphrodite

Aphrodite

From £ 1,826.84 £1,662.86

North Star

North Star

From £ 611.60 £560.66

Half Vogue

Half Vogue

From £ 886.74 £798.07

Delicacy

Delicacy

From £ 1,262.30 £1,154.78

Kindrea

Kindrea

From £ 1,462.36 £1,334.83

Grace

Grace

From £ 1,481.14 £1,351.73

Half Kindrea

Half Kindrea

From £ 1,015.98 £914.38

Lumina

Lumina

From £ 633.98 £580.35

Diamonds

Diamonds

Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

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Gemstones

Gemstones

Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

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Cupid’s Ideal Lab-Grown

Cupid’s Ideal Lab-Grown

77’s signature cut, now available in laboratory-grown diamonds. Experience the height of symmetry with advanced diamond technology.

SHOP NOW WHAT MAKES THEM UNIQUE?
Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Shop cupid's ideal What Makes Them Ideal?
Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

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Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

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Discover Our Showrooms
CUSTOMER REVIEWS
Rossetti Engagement Ring in Yellow Gold

Great service and highly recommend 77 Diamomds

The customer service at 77Diamonds is absolutely fantastic. Maryam was a great advisor from start to finish, she ensured the ordering process went smoothly and couldn’t ask for more. Natasha was also helpful throughout the process and ensured that the order was fulfilled on time. Really happy with the quality too.

customer, yesterday

Asteria Compass in Yellow Gold

Marcel in Stockholm made this a great…

Marcel in Stockholm made this a great experience

Lars Oscar Malmstedt, yesterday

Delicacy in Platinum

Impeccable customer service as well as...

Impeccable customer service as well as quality products. I am very happy with the purchase and my future wife as well! Highly recommended

Francesco Papi, yesterday

Duchess in White Gold

The reception was very nice

The reception was very nice The advice very nice And definitely a lot of quality Would recommend it to others

Fatih Gükkaya, yesterday

Victoria in Yellow Gold

Professional, Personal, and Perfect – Highly Recommend!

I had an absolutely exceptional experience with 77 Diamonds! From start to delivery, everything was handled with professionalism, transparency, and great attention to detail. Communication was always clear and prompt, and Natacha deserves special recognition – she was kind, patient, and incredibly dedicated. The piece I ordered is stunning and truly reflects the quality the brand promises. Thank you for such a memorable experience – I will definitely return!

Timotei Stefan, yesterday

Excellent
2018 reviews on

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Necklaces
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Bracelets
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Cocktail Rings
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Wedding Rings

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