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A Touch of Brilliance

A celebration, a moment, a promise... At 77 Diamonds, we know your jewellery is more than a simple object, it’s a reflection of your brilliance. To create a jewel that is completely unique, 77 Diamonds offers a personalised service that lets you design an item from a single diamond or setting. With showrooms based in the UK and Europe, our experts will help create a rare ideal: something to cherish, to keep, and to eventually pass on.

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A New Definition

Create a ring that speaks volumes. Define your moment with handcrafted diamond jewellery, now with up to 27% off.

Handcrafted Designs

Design a jewel in three simple steps to have it custom-created by experts.

Handcrafted Designs

Chat with us online, by phone, or book an appointment in one of our showrooms.

30 Day Returns

Return your item in under 30 days, or have your ring resized for the perfect fit.

Sourcing With Care

Explore our selection of independently certified and conflict-free diamonds



Find the perfect gem in our sparkling selection of certified diamonds, and refine your search by carat, colour, clarity and cut.

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Discover nature's most vibrant colours in our selection of independently graded and certified gemstones, with proof of origin.

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Pearl Collection

Pearl Collection

Melding timeless elegance with contemporary style, the Pearl Collection explores the mesmerising play of colour and contrast.

Shop The Collection
Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

Created by 77 — for an ideal that matches the strength of your love. Specially selected by our in-house team of experts, discover a cut that reflects the very best in diamonds.

Bespoke Jewellery

Bespoke Jewellery

For your jewellery to tell a story, sometimes it’s best you inspire the narrative. Craft your vision into reality through our bespoke service.

Discover Bespoke
Our Showrooms

Visit our Showrooms

Whether you need help picking out the perfect engagement ring or are simply looking for general advice, our jewellery specialists are here to assist you.

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Discover Our Showrooms

What our customers say

Valencia in Yellow Gold

Super satisfied

William Raun Bertelsen, today

Hope in White Gold

Perfect quality

The ring looks even better than in the picture. Really good quality. I can only recommend it.

Samuel, yesterday

Paloma Engagement Ring in Platinum

Couldn’t be happier with the ring and…

Couldn’t be happier with the ring and service that I received over the moon with the ring definitely would recommend

George, yesterday

Delicacy in Yellow Gold

Since I'm working for my fiancée...

Since I wanted to surprise my fiancée with a ring on a short trip and wanted to ask for her hand in marriage, I asked 77 Diamonds if they could send me the ring even earlier than planned. 77 Diamonds' customer service was accommodating and an excellent contact, assuring me that they would do everything in their power to ensure that the ring was delivered on time. Not only that, but the customer service also informed me about all the important steps in the ordering and production process. And so, to my astonishment, I was really able to receive the ring shortly before our trip. Thank you so much for making this possible! btw she said yes! ;-)

Kevin, 2 days ago

Delicacy in Platinum

Fast delivery and an excellent customer service!

Calle Bäcklin Neijnes, 3 days ago

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