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A Touch of Brilliance

A celebration, a moment, a promise... At 77 Diamonds, we know your jewellery is more than a simple object, it’s a reflection of your brilliance. To create a jewel that is completely unique, 77 Diamonds offers a personalised service that lets you design an item from a single diamond or setting. With showrooms based in the UK and Europe, our experts will help create a rare ideal: something to cherish, to keep, and to eventually pass on.

Fall in Love

Say yes to your Summer flirt.

Handcrafted Designs

Handcrafted Designs

We're true perfectionists. Our jewellers draw on decades of expertise to handcraft every piece with care, so that it becomes a treasured piece to keep and pass on.

Create your dream jewel in three simple steps, and have it custom-made by experts.

Expert Advice

Expert Advice

We're here to help. You can count on us to answer any question you have, however small or precise. Chat with us online, or book an appointment today.

Chat with us online, by phone, or book an appointment in one of our showrooms.

30 Day Free Returns

30 Day Free Returns

We make your experience as easy as can be. Return your item in under 30 days completely free of charge, or have your ring easily resized for the perfect fit.

Return your item in under 30 days free of charge, or have your ring resized for the perfect fit.

Sourced With Care

Sourced With Care

We respect our trade. We ensure all our gems are independently certified and comply with international standards of responsible sourcing.

Explore our selection of independently certified and responsibly sourced gems.

Cupid’s Ideal Diamonds

Discover an ideal matched to the strength of your love. Browse our premium diamond collection, and find the perfect centrepiece to crown your design.


Find the perfect gem in our selection of responsibly sourced diamonds, and refine your search by carat, colour, clarity and cut.

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Discover nature's most vibrant colours in our selection of responsibly sourced loose gemstones, all independently graded and with proof of origin.

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Bespoke Jewellery

Bespoke Jewellery

For your jewellery to tell a story, sometimes it’s best you inspire the narrative. Craft your vision into reality through our bespoke service.

Discover Bespoke

Visit our Showrooms

Whether you need help picking out the perfect engagement ring or are simply looking for general advice, our jewellery specialists are here to assist you.

Discover Our Showrooms

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