Up to 30% off — October Sale
the interior of Milan showroom

Milan

Signature Duomo by Regus, Via San Raffaele, 1Milan 20121

With Love, From Milan

Located in Milan’s city centre, our 77 showroom is at the very heart of Italian fine design and architecture. See your favourite diamonds and gemstones up close, learn more with our jewellery specialists and then head to our veranda overlooking the iconic Duomo — arguably one of the best views of the cathedral.

Opening Hours

monday

10:00 - 19:00

tuesday

10:00 - 19:00

wednesday

10:00 - 19:00

thursday

10:00 - 19:00

friday

10:00 - 19:00

saturday

10:00 - 19:00

sunday

Closed

Bank Holidays

Closed

Showroom visits are by appointment only.

Please let us know if you require wheelchair access, as we will need to change the meeting location accordingly.

Loose Diamonds & Gemstones

THE 77 TOUCH

Loose Diamonds & Gemstones

View a selection of responsibly sourced diamonds and gemstones, available in a variety of cuts, colours, and carats. Ideal for creating a custom design or as a cherished keepsake, each stone comes with certification from a leading grading laboratory.

Engagement Rings

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Engagement Rings

Our engagement ring collection features a range of timeless and contemporary designs handcrafted to celebrate your moment. Choose from a variety of styles, precious metals, and diamond shapes and see your favourites up close.

Bridal Jewellery

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Bridal Jewellery

Choose from a wide selection of diamond eternity rings, wedding rings and bridal jewellery, or custom-design your own matching ring set. Returning customers will also benefit from an added discount to their purchase.

Bespoke Creations

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Bespoke Creations

Bring your vision to life with our bespoke jewellery service. From initial sketches to the final masterpiece, our designers work closely with you to create a piece that perfectly reflects your style.

Aftercare

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Aftercare

Keep your treasured pieces looking their best with our jewellery care tips and services. From regular cleaning to professional repairs, our 77 experts will help maintain the beauty and longevity of your jewellery.

Collect Your Jewellery

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Collect Your Jewellery

Bought a piece from 77? Instead of having it delivered, you can also choose to collect your order from one of our showrooms. Simply book an appointment and our experts will have your item ready and neatly wrapped.

Ring Sizing

THE 77 TOUCH

Ring Sizing

With every appointment, we offer a complimentary ring sizing service to ensure your chosen piece fits perfectly. Visit one of our showrooms, or request a free ring sizer to be sent to your home.

Shop by Category

Close-up of a woman's hand wearing an elegant engagement ring

Engagement Rings

Profile view of a woman wearing a stylish earring and multiple rings.

Ready To Wear

Hand adorned with sparkling eternity rings resting against a luxurious dark fabric.

Eternity Rings

Elegant earrings with a teardrop design showcased on a woman

Earrings

Side profile of a woman wearing a sleek necklace

Necklaces

A woman's hands crossed, wearing a delicate bracelet

Bracelets

Close-up of a woman's hand adorned with a bold blue gemstone cocktail ring and a sparkling diamond ring

Cocktail Rings

Two hands intertwined, showcasing matching wedding rings on a light and dark skin tone

Wedding Rings