Your closest showroom is in

Visit Us
Shopping Bag


A decorative wedding ring or the symbol of a milestone celebration, our eternity ring collection offers you divine craftsmanship paired with a shimmering sparkle of diamonds that can be discovered to sit beautifully with your engagement ring or be worn independently.

A decorative wedding ring
or milestone celebration,
our eternity ring collection
offers you divine craftsmanship
paired with a shimmering
sparkle of diamonds.

Shop Now

"Outstanding customer service. I would highly
recommend 77 Diamonds to anybody."
"A delightful, relaxing and sophisticated environment, the staff at 77 Diamonds were a joy to deal with."
"Wonderful rings, great workmanship, great communication and fantastic value for money."
"100% recommended, very helpful staff.
A wide range of options in prices for any budget."
London Showroom Image

Our Showrooms

Visit our Mayfair or Manchester showrooms where you can meet with our consultants and view our collections.
Book an appointment

Book an Appointment
Expert Craftsmanship Image

Passionate Craftsmanship

Each piece is made to order with each diamond set by hand
to give you a ring that is built to last an eternity.

Learn More

One size does not fit all


Our Most Popular

Vogue Maxi
From £700

Shop Now

Kindrea Medi
From £650

Shop Now

Adarna Half
From £530

Shop Now

Paragon Medi
From £520

Shop Now

Eternity Rings

With our wide selection of perfectly crafted eternity rings, you can discover the elegant simplicity of a single row of stones or
the shimmering sparkle of a fully encrusted ring. Let us help you make a personal statement from our extensive assortment of rings,
or for something even more unique, we can help you design your own bespoke ring. Whatever you choose, our master craftsmen
will make your vision a reality. We are here to guide you, with expert advice on everything from styles to setting type
– to ensure you choose wisely, with 77 Diamonds, you're in safe hands.

Award Winning

Award Winning

Jewellery Industry Recognition.

Discover More
30 Day Returns

30 Day Returns

Money back guarantee.

Discover More
Best Price Guarantee

Best Price Guarantee

Ensuring the most competitive prices

Discover More

For questions or comments, please fill in the details below and we will respond within 24 hours.

Please fill in the details below and one of our experts at 77 Diamonds will call you back.

To request a consultation with one of our experts in our London or Manchester showrooms, please fill out the form below.