As the festive season approaches, the search begins for gifts that carry meaning and last a lifetime. This year, 77 Diamonds’ much awaited Black Friday Event offers the rare opportunity to enter a world of fine jewellery design with up to 30% off. Whether you’re preparing a winter proposal or curating the perfect Christmas gift, here are our editors’ standouts for the season.
The Engagement Ring — Up to 30% off
Classic romance meets old-world charm in the Delicacy Vintage. Set in 18K or 9K white, yellow or rose gold, and crisp-white platinum, you can choose among our 10 diamond shapes to customise and perfect this design. Your favourite centre stone will be framed by delicate milgrain detailing, a touch of vintage charm that’s on-trend and ideal for the modern bride. Under the soft glow of festive lights, it’s a proposal moment waiting to happen.
The Delicacy Vintage is one of our bestsellers, and for good reason: its slight silhouette and fine detailing makes it an instant favourite when paired with a sparkling centre diamond.— Charlotte White, Head of DesignThe Eternity Ring — Up to 12% off
The kind of brilliance that lasts forever, the Mayfair Eternity Ring is a sleek, diamond-set piece that is ideal for any milestone moment. Crafted and polished in the metal colour of your choice and set with lab-grown diamonds, it’s sheer luxury at a fair price, one that will rival even the most sparkling Christmas tree.
The Wedding Bands — Up to 14% off
Customisable upon request, 77 Diamonds’ classic wedding bands embody the quiet strength of true love. Available in perfectly matched pairs, from polished platinum to rich yellow gold, these rings are the finishing touch to your ‘I do.’ With up to 14% off this Black Friday, now is the moment to complete a new and exciting chapter.
The Earrings — Up to 29% off
The Toi et Moi studs place two exquisite lab-grown diamonds, an elegant pear cut and a vivid emerald cut, in perfect harmony. Meaning ‘you and me’ in French, this style has long symbolised union and partnership. A modern, sculptural design that catches the light beautifully, these earrings add a contemporary edge to any festive look — the ultimate gift for yourself or someone special.
There is something so special about a Toi et Moi jewellery piece, especially when offered as a festive gift that says ‘I love you.’— Charlotte White, Head of DesignThe Cocktail Ring — Up to 12% off
A sparkling dance, the Duet design juxtaposes lush green tsavorites with the pristine brilliance of lab-grown diamonds. The asymmetric design feels bold yet balanced, with two rings that connect and embrace one-another. It’s a statement piece that pairs beautifully with a holiday cocktail dress or a festive dinner ensemble.
The Bracelet — Up to 12% off
Delicate yet dazzling, the Lyra Bracelet sits lightly on the wrist, its line of lab-grown diamonds catching the light at every turn. Whether worn alone or layered with a watch or bangles, it’s a thoughtful gift that will be cherished long after the holidays.
The Necklace — Up to 29% off
Effortlessly elegant, the Tea Necklace features a selection of diamonds suspended from a fine chain, and set in the metal colour of your choice. Its simplicity makes it ideal for on-trend layering, or as a signature piece that can be worn everyday. Elegant, versatile, and perfectly festive.
Diamonds & Coloured Gemstones — Up to 9% off
For those dreaming of something one-of-a-kind, 77 Diamonds offers a curated selection of loose natural and lab-grown diamonds, as well as vibrant rubies, sapphires, and emeralds. With ten shapes to choose from and endless customisations, you can create a design that’s truly personal: from a bespoke engagement ring, to sparkling pendants, to tailored stud earrings. During the Black Friday event, enjoy up to 9% off your chosen stone and begin crafting your own masterpiece.
A Season of Sparkle
This Black Friday, discover the art of giving: with exclusive savings across every collection, each 77 Diamonds piece is custom-crafted to last beyond a single season. Shop now until (DATE NEED DATE) to ensure delivery in time for Christmas and make this festive season one to treasure.
