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Fashion

Behind the Eden collection with Sophie Lomax – Head of design

The eden collection

With the arrival of our new sustainable collection Eden, we caught up with 77 Diamonds award winning Head of Design, Sophie Lomax to hear about what inspired her.

As a jewellery brand, why is sustainability important?

The Eden Collection celebrates 77 Diamonds’ first steps to create more sustainable and ethical jewellery, inspiring a generation.
Historically, the industry has often not been considered ethical and some elements of sourcing and creating jewellery have not been sustainable, however, with the Kimberley Process guaranteeing conflict-free diamonds, recycled metals becoming more easily accessible, and companies like Gemfields mining gemstones fairly, the industry is currently facing this head on – I believe it is important to create a long term positive impact on the world around us.

What makes the Eden collection sustainable?

77 Diamonds jewellery is created using the most sustainable practices possible and all of the diamonds we source are 100% conflict free. In addition, for the Eden collection, we have chosen to work with Gemfields, a highly trusted supplier of responsibly-sourced coloured gemstones. The company specialises in ethical practices when mining their gemstones alongside creating a range of initiatives, aiming to create a long-term positive impact for local communities.

Creating beautiful sustainable pieces with Gemfields Emerald and Ruby stones, set on recycled fine metals, Eden is a socially conscious collection that gives you peace of mind when purchasing.

The Eden collection

Eden is a sustainable collection using recycled fine metals and ethically sourced gemstones.

What was your inspiration behind the look of the collection?

I wanted to create positive jewellery for a positive lifestyle. Very wearable pieces that can  enjoyed everyday, to compliment and be worn alongside existing jewellery. Being a collection concerned with the sustainability of the earth, I originally took inspiration from spherical forms, which are the most frequently occurring shape in the natural world. From solar systems to water droplets, I wanted to put a modern and geometric spin on an organic shape.

Diamond engagement rings

Which is your favourite piece from the new collection?

My favourite piece of the Eden collection is the Coin Pendant which I wear in recycled 18k yellow gold, with delicate Gemfield emeralds and an engraving of my initials. I wear it every day as it goes with every outfit and I layer it with my Lumina solitaire pendant.

Diamond necklace

The engraved element of the piece adds to the sentimentality and I see this piece as a future heirloom. All of the Eden Coin pendants and bracelets can come engraved with your own message, making them the perfect piece to celebrate special moments in the journey of your life.

Discover the Eden collection here

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Fashion

Stack ‘em high!

Why wear one ring all on its own when you can add another and another and perhaps, another! Rings can be stacked for impact and style and help provide a new spin on your rings. Thankfully, stacking is back in trend. As seen on the likes of Rihanna and Amber Le Bon, it’s time to adorn your fingers with layers of sparkle.

“The one rule is balance”, Catherine Alexander, Founder and Designer of Stanmore, told Forbes magazine, “I personally wear a stack of four or five similar thin rings on my first finger, a tall yet simple shape on my middle finger, and then a short stack of two different-sized rings on my ring finger. That way I have near-uniform ring-height across my hand but the total look isn’t overwhelming.”

Ring stack by 77 Diamonds, featuring (from top to bottom) the Afira, Vogue Medi, Vogue Skye, Paragon Medi, Bahira and Vogue Grande

Ring stack by 77 Diamonds, featuring (from top to bottom) the Afira, Vogue Medi, Vogue Skye, Paragon Medi, Bahira and Vogue Grande

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Fashion

Chilly Chilly Bang Bang: Winter Wedding Style

No ‘Game of Thrones’, winter isn’t coming – it’s here, with a chilly chilly bang bang and so are the winter weddings.  But what to wear to Mr & Mrs Von Hastings’ wedding in the freezing cold marquee in the middle of the Shires?

You don’t want to be drastically cold in a barely-there slip dress, nor do you want to be loaded up like a grizzly bear going into hibernation.  You need to strike the right balance between layering up your look and cutting a sharp silhouette.

“A great blazer is key in colder months,” advises Marie Claire’s fashion editor, Lucia Debieux. “It’s the one thing that will really pull your whole look together if you get it right. From velvet to fall florals we’ve found the best blazers to shrug on over your wedding outfit to keep you warm but looking cool.”

Try this sleek green velvet number from Frame denim over a pastel silk midi dress; perfect for adding some tapered wintery pizzazz to your look:

Try this sleek green velvet number from Frame denim over a pastel silk midi dress; perfect for adding some tapered Wintery pizazz to your look. Image: Instagram @Frame

Image: Instagram @Frame

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Fashion

Mix your metals: White, yellow and rose!

Why wear one colour metal on your hand when you can wear them all? Traditionally, engagement rings and wedding bands have always been made up of one metal, either yellow or white gold, or platinum.  Here at 77 Diamonds, we’ve seen a surge in couples requesting engagement rings in one colour and wedding bands in another; evidently, a new trend is catching on. Mixing metals can help set you aside from the crowd and give your wedding jewellery the unique and modern edge you are looking for. 

For a fresh yet timeless combination, try pairing our Light Court wedding band in 18k yellow gold with the Principessa engagement ring in 18k white gold.

Light Court wedding band in 18k yellow gold by 77 Diamonds
Principessa engagement ring in 18k white gold by 77 Diamonds

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Fashion

Celestial jewels: The Galaxy Collection

This winter get set to shine with 77 Diamond’s latest collection of designer diamond jewellery, inspired by the mysteries of the universe. The newly-launched Galaxy Collection has been designed to turn heads and consists of the Cosmos and Nova sub-collections as well as the statement rings Seta, Orbit, Crux and Celestia.

Here to shed some light on the collection is the head of Bespoke and Design at 77 Diamond’s, Sophie Lomax.

Nova necklace in 18k White Gold by 77 Diamonds

Nova

The meaning implies the brightening of a star and this 3-piece subcollection is inspired by the tail of a shooting star, where pave diamonds twinkle in a linear design. The Nova necklace is delicate and wearable and can be layered with other necklaces such as a simple solitaire.

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Fashion

Trend Watch: Floral Feast

The sun is shining, the flowers are blooming and all seems bright and beautiful as we finally see the end of a bitterly chilly Winter and settle into Spring.  If we hark back to September’s Spring Summer 16 shows, it’s unsurprising to see so many floral patterns adorning the catwalks.

The Giorgio Armani show featured an array of colourful, bold floral patterns such as the one embroidered onto this elegant strapless dress.  The flowery pattern is suggested rather than explicitly exhibited, not only does this make the dress more wearable than something with giant daisies stuck all over it, but it brings originality to what some would call an exhausted trend.

It’s not just on the catwalks where flowers are making an appearance this season, this and other stories two piece is a perfect example of how luxury high street brands are incorporating the trend into their collections in new and interesting ways. The halter-style top paired with the mid-length skirt adds a fresh elegance to the unique floral print.

For me, flowers have always and will always be on trend around Spring time and why should we limit our adherence to this trend to our clothing?

Our fleur ring in white gold is the perfect Spring accessory, delicate enough to be worn in the day time and sparkly enough to make a statement over cocktails in the evening.  Let the sparkles be the centre of attention by pairing this with a simple knee length sleeveless black dress like the one below.  Throw a classic black biker jacket over the top and pop on some strappy black heels to take you straight from the office to happy hour.

Instagram: @rovertour / ARMANI

Instagram: @rovertour / ARMANI

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Fashion

How To Wear It: Picnic!

How to wear it: Picnic

 As soon as the sun comes out in London, the parks become a mass of foraging picnic-goers with baskets full of finger sandwiches, scones and of course, no British picnic would be complete without gallons and gallons of Pimms.

Of course, what you wear is just as important as what you munch so take a read of our favourite looks for every type of picnic you might be heading to this month.

The casual one in the park

When dining outside in the glorious yet infamously unreliable English weather, it’s imperative to layer up so you are prepared for rain or shine.  This collared All Saints coat is the perfect subtle shade of lilac to lure you away from darker, wintery tones and into the lighter pastels of Spring.  Pair with a light-knit jumper like the one below and a funky pair of round sunnies to protect your beautiful eyes from the Sun.

Take this simple look to the next level by tying your hair up, leaving your ears and neck on show, making way for our jaw-droppingly stunning Olympia drop earrings.  The trio of hoops ooze elegance and add a sparkly shimmer to the outfit.  Plus, the combination of yellow, rose and white gold gives them an interesting and original appearance.

To complete your picnic look, why not take along of lovely large bottle of Britain’s finest Pimms with some fresh strawberries, cucumber and mint leaves…is your mouth drooling already?

Instagram: @allsaintslive

Instagram: @allsaintslive

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Fashion

Diamond Gift Guide: Gifts for him!

Men can be incredibly hard to shop for.  Do you go for the classic leather wallet?  What about the fancy shaving kit?  Or perhaps you just want to take them out for burger and be done with it.  It’s a tricky one that is thankfully made much easier with our eclectic range of cufflinks – phew! Give your husband, boyfriend, uncle or father the shiny treat they deserve with one of these lovely sets.

For the lover in your life

Out of all the men in your life, us ladies are always most nervous about what to get our boyfriends, fiancés and husbands (hopefully you only have to please one of them).  You can’t exactly go down the soppy romantic route and buy them an abundant bouquet of red roses.  You need something that compliments their personality and their impeccable sense of style.  That’s why our cube cufflinks in white gold are just the thing; simple and classic, they are perfect for anyone looking to keep things understated and chic.

Of course, the gift giving doesn’t have to stop there, pair them with a clean crisp white shirt like the one below and encourage them to wear a fabulous velvet jacket and black bow tie over the top – although, maybe don’t use the word fabulous as a selling point!  Men are complicated creatures, you know.

Cube Diamond Cufflinks from 77 Diamonds: SHOP HERE

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Fashion

Diamond Gift Guide: Spoil Your Loved Ones with Sparkle!

I love buying presents for people.  There is nothing like seeing the smile on your best friend’s face when you’ve nailed their birthday present.  The gift of giving is truly wonderful and there is no better way of making your loved ones feel special than with sparkly diamonds.

Whether it’s a birthday, wedding anniversary or just a Tuesday – spoil the lovely ladies in your life with one of these gorgeous pieces and you’ll feel like their fairy godmother!

For your best friend
The beautiful Belle ring is perfect for your best gal pal, it’s delicate and subtle enough for everyday-wear but sparkly enough to make a statement in the evenings.  Pair this with an indulgently large bottle of champagne and settle in for a night of fun.

 

Belle Diamond Ring by 77 Diamonds: SHOP HERE

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Fashion

Trend Watch: Colour Me Happy

Finally some sunshine! Spring is definitely here, the temperatures are rising and colour is slowly creeping back into our lives.  I’m usually a fairly ‘all black everything’ kinda gal but I realise it’s a little morbid to soak up the London sunshine dressed as if you’re going to a wake.

So, how do I add colour into my life?  Well firstly, there’s red lipstick.  Always key.  But most importantly, it’s obviously coloured jewellery!  It’s the best way to slowly start incorporating brightness into your daily looks – particularly if you’re not quite ready to dig out the short floaty summer dresses yet (bare legs can be an atrociously daunting prospect after six months of indulging your inner Godzilla with thick tights and jeans!)

I’m a massive fan of combining coloured stones with muted pieces from my wardrobes, the simplicity of whites, greys and pastels can be totally transformed by one or two pieces of jewellery.  They scream eccentricity and elegance at the same time and now that we are finally edging towards Summer there is no better time to indulge your inner colourful sparkly fantasies with some of these beautiful diamonds.

This Vogue ring deserves attention – it’s bright fuschia colour will set you apart from the crowd and will undoubtedly be the star of the show in any day-time outfit.

Pair it with a simple, loose-fitting sheer white shirt and jeans for a fresh and sexy Summer look.

Vogue Blush from 77 Diamonds: SHOP HERE

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