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+1 6466641934

77 Diamonds

At 77 Diamonds, we have unrivalled access to over 80% of the world's global diamond market which enables you to collaborate with us on a journey sees you finding something that is made to your exact requirements. Paired with one of our expert advisors, you will be given a personalised service that helps you find the quality and affordable diamond jewellery or loose diamonds that you are looking for. Visit us today at our Mayfair showroom where we can guide and assist you in your purchase and from where our master craftsman will continue to produce your chosen jewellery price.

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Winds of change

Every storm reveals hidden treasures.
This Summer, we celebrate new beginnings.

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Discover our Best-sellers

Aphrodite

White Gold (18k)

Halo Engagement Rings

$1,448.86

North Star

White Gold (18k)

Diamond Pendants

$656.93

Half Vogue

White Gold (18k)

Claw Set Eternity Rings

$690.57

Tea

White Gold (18k)

Diamond Bracelets

$463.65

Delicacy

White Gold (18k)

Solitaire Engagement Rings

$793.17

Kindrea

White Gold (18k)

Diamond Bands

$1,166.72

Grace

White Gold (18k)

Solitaire Engagement Rings

$852.16

Half Kindrea

White Gold (18k)

Claw Set Eternity Rings

$709.07

Lumina

White Gold (18k)

Diamond Pendants

$658.13
Gemstones
Discover our diamonds and gemstones
Throughout history, diamonds and coloured gemstones have been used for wealth preservation and can be a stable and dependable asset.
Find your everlasting precious gem by browsing the world's largest selection of loose diamonds and coloured gemstones, all ethically sourced and accompanied with certification from a leading grading organisation.
Browse Diamonds Browse Gemstones
Round
Princess
Pear
Heart
Oval
Cushion
Emerald
Asscher
Radiant
Marquise
Bespoke
Bring your dream jewellery to life
Award-winning Design
Our talented team of designers are here to create your bespoke design to your desired specifications.
Exceptional Quality
Expertly handcrafted by our skilled craftsmen in our London workshop.
Learn More
Can't find exactly what you're looking for?
Get in touch with our specialist team for more information on all diamond varieties available.
Contact our team
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Online Consultations

You can now meet with one of our specialists online for personalised guidance on your fine jewellery purchase. Our experts will advise you on a wide range of topics, from diamond options to engagement ring types, all through fully interactive livestream video.

Watch our step-by-step guide
Book an online consultation
Visit our Showrooms
Visit our Showrooms
Make an appointment at one of our showrooms, to meet with one of our friendly experts. We'll help you create a personal and unique piece of jewellery.
London, United Kingdom
Manchester, United Kingdom
Frankfurt, Germany
Berlin, Germany
Make an appointment

For questions or comments, please fill in the details below and we will respond within 24 hours.

Please call us on +1 6466641934 or fill in the details below and one of our experts at 77 Diamonds will call you back.

To request a consultation with one of our experts in our London, Manchester, Frankfurt or Berlin showrooms, please fill out the form below.

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