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77 Diamonds

At 77 Diamonds, we have unrivalled access to over 80% of the world's global diamond market which enables you to collaborate with us on a journey sees you finding something that is made to your exact requirements. Paired with one of our expert advisors, you will be given a personalised service that helps you find the quality and affordable diamond jewellery or loose diamonds that you are looking for. Visit us today at our Mayfair showroom where we can guide and assist you in your purchase and from where our master craftsman will continue to produce your chosen jewellery price.

Discover our Best-sellers

Aphrodite

White Gold (18k)

Halo Engagement Rings

$1,219.29 SAVE $255.36

North Star

White Gold (18k)

Diamond Pendants

$578.06 SAVE $88.05

Half Vogue

White Gold (18k)

Claw Set Eternity Rings

$628.53 SAVE $85.71

Tea

White Gold (18k)

Diamond Bracelets

$412.89 SAVE $56.30

Delicacy

White Gold (18k)

Solitaire Engagement Rings

$688.89 SAVE $124.99

Kindrea

White Gold (18k)

Diamond Bands

$997.69 SAVE $192.86

Grace

White Gold (18k)

Solitaire Engagement Rings

$751.18 SAVE $123.33

Half Kindrea

White Gold (18k)

Claw Set Eternity Rings

$633.15 SAVE $86.34

Lumina

White Gold (18k)

Diamond Pendants

$582.92 SAVE $89.67

Discover our diamonds and gemstones

Throughout history, diamonds and coloured gemstones have been used for wealth preservation and can be a stable and dependable asset.

Find your everlasting precious gem by browsing the world's largest selection of loose diamonds and coloured gemstones, all ethically sourced and accompanied with certification from a leading grading organisation.

Browse Diamonds Browse Gemstones

Bring your dream jewellery to life

Award-winning Design

Our talented team of designers are here to create your bespoke design to your desired specifications.

Exceptional Quality

Expertly handcrafted by our skilled craftsmen in our London workshop.

Learn More

Can't find exactly what you're looking for?

Get in touch with our specialist team for more information on all diamond varieties available.

Contact our team

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Online Consultations

You can now meet with one of our specialists online for personalised guidance on your fine jewellery purchase. Our experts will advise you on a wide range of topics, from diamond options to engagement ring types, all through fully interactive livestream video.

Watch our step-by-step guide

Book an online consultation

Visit our Showrooms

Make an appointment at one of our showrooms, to meet with one of our friendly experts. We'll help you create a personal and unique piece of jewellery.

London, United Kingdom

Manchester, United Kingdom

Frankfurt, Germany

Berlin, Germany

Make an appointment