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Black Friday

Sale

Up to 30% off — Limited time only.
Experience the height of craftsmanship with custom-made jewellery.

Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

Expert Guidance

Chat with us online, on the phone or book an appointment in one of our showrooms.

30 Day Returns

Return your item in under 30 days, or request a resize for the perfect fit.

Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.

Diamonds

Diamonds

Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

Shop Diamonds
Gemstones

Gemstones

Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

Shop Gemstones
The Pearl Collection

The Pearl Collection

Combining timeless elegance with contemporary style, The Pearl Collection explores the play of light and contrast.

Shop The Collection
Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

Discover Bespoke
Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

Discover Our Showrooms
Discover Our Showrooms
CUSTOMER REVIEWS
Aria in Platinum

Positive experience

I recommend buying on this site, both for the products and for the support that has been very useful to me. They respond quickly. The ring took a while to arrive (about 1 month) but it was worth the wait.

Roberto Colaiacomo, today

Contour in Yellow Gold

Go for it

I was initially suspicious of the very low prices, but my feeling was not justified. Very happy with the ring I received, fits my expectations perfectly. I had the size changed twice and the customer service was impeccable, I recommend 1000%

Lydia, 7 days ago

Full Vogue in White Gold

Amazing service and CRM program

Amazing service and CRM program

Dmytro K, 8 days ago

Rosa in Rose Gold

I purchased an engagement ring

I purchased an engagement ring. Looks very beautiful. Customer service and delivery was amazing.

Friend of Ted, 8 days ago

Estella in Yellow Gold

Efficient and transparent

The process is easy, the communication is efficient, and the product is delivered on time.

Hamid Alberto Abud Russell, 9 days ago

Excellent
1857 reviews on

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