العربية BǍLGARSKI CESKÝ DANSK Nederlands ENGLISH SUOMI FRANÇAIS DEUTSCH MAGYAR ITALIANO 中文 NORSK POLSKI PORTUGUÊS ROMÂNĂ РУССКИЙ ESPAÑOL SVENSKA

Would you like to change the location and currency to USA / USD?

Yes no, thanks

Need Help?

808 302 62 WhatsApp us
Book an Appointment

Book an Appointment

Shopping Bag (0)

You don't have any item in your Shopping Bag.

Catch The Light

Exquisitely crafted for your moment.
Explore the sparkling world of diamonds, now with up to 27% off.

Shop Engagement Rings Shop Diamond Jewellery

Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

Expert Guidance

Chat with us online, on the phone or book an appointment in one of our showrooms.

30 Day Returns

Return your item in under 30 days, or request a resize for the perfect fit.

Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.

The 77 Signature

Discover iconic designs by our in-house team of master jewellers.
Aphrodite

Aphrodite

From DKK 17.459,20 DKK15.894,34

North Star

North Star

From DKK 5.774,61 DKK5.298,93

Half Vogue

Half Vogue

From DKK 8.459,39 DKK7.613,45

Delicacy

Delicacy

From DKK 11.869,02 DKK10.863,18

Kindrea

Kindrea

From DKK 13.981,08 DKK12.764,03

Grace

Grace

From DKK 13.903,43 DKK12.694,14

Half Kindrea

Half Kindrea

From DKK 9.694,09 DKK8.724,68

Lumina

Lumina

From DKK 6.088,39 DKK5.575,06

Diamonds

Diamonds

Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

Shop Diamonds
Gemstones

Gemstones

Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

Shop Gemstones
Cupid’s Ideal Lab-Grown

Cupid’s Ideal Lab-Grown

77’s signature cut, now available in laboratory-grown diamonds. Experience the height of symmetry with advanced diamond technology.

SHOP NOW WHAT MAKES THEM UNIQUE?
Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Shop cupid's ideal What Makes Them Ideal?
Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

Discover Bespoke
Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

Discover Our Showrooms
Discover Our Showrooms
CUSTOMER REVIEWS
Delicacy in Yellow Gold

Great Service and Product

The customer service was great and helped out a lot. The quality was excellent aswell.

Konstantin Theurich, yesterday

Aria in Platinum

Great experience with them

Great experience with them, very helpful.

Usama khan Jadoon, yesterday

Azalea Necklace in White Gold

Came as promised and exceeded…

Came as promised and exceeded expectations

TheNickcave89, 2 days ago

Delicacy in White Gold

Came as promised and exceeded…

Came as promised and exceeded expectations

TheNickcave89, 2 days ago

Hope in Platinum

On time for the appointment

On time for the appointment. Product description does not deviate.

Sheue-Jiin Wang, 2 days ago

Excellent
2013 reviews on

Shop by Category

Lifestyle photo of Engagement Rings

Engagement Rings
Lifestyle photo of Ready To Wear

Ready To Wear
Lifestyle photo of Eternity Rings

Eternity Rings
Lifestyle photo of Earrings

Earrings
Lifestyle photo of Necklaces

Necklaces
Lifestyle photo of Bracelets

Bracelets
Lifestyle photo of Cocktail Rings

Cocktail Rings
Lifestyle photo of Wedding Rings

Wedding Rings

This site uses cookies: By continuing to browse the site you are agreeing to our use of cookies. Find out more here