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Moments that matter

Find in diamonds the bright symbol of a new chapter.

Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

Expert Guidance

Chat with us online, on the phone or book an appointment in one of our showrooms.

30 Day Returns

Return your item in under 30 days, or request a resize for the perfect fit.

Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.



Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

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Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

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The Pearl Collection

The Pearl Collection

Combining timeless elegance with contemporary style, The Pearl Collection explores the play of light and contrast.

Shop The Collection
Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

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Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

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Discover Our Showrooms
Mayfair Lab Grown in White Gold

My wife and I love it. It is a beautiful ring with the diamonds stopping just at the right place on the sides to be comfortable for my wife to wear. She simply adores it.

N Mallender, today

Duchess in Platinum

Stunning jewellery at good prices

Overall a wonderful company that offers & designs beautiful jewellery. My now-husband ordered my engagement ring from this company and I am absolutely overwhelmed with how gorgeous the ring is. He said it was super easy to customise the ring to give me something entirely bespoke and special. Great diamond options (both mined & lab-grown) and also a good number of different settings available. Will be creating another ring from here in future with gemstones because of the positive experience we had with 77Diamonds so far.

Victoria, today

Akinia in Yellow Gold

Super happy with the diamond ring I bought...

Super happy with the diamond ring I bought for my wife. Got the wrong ring size from Lola when visiting the place, could have been a big mistake if we hadn't double-checked. Otherwise, I'm very happy with the ring, the packaging and customer service. Highly recommend. Would have been 5* if we didn't get the wrong ring size at the site visit.

Arg kund, today

Grace in White Gold

I ordered a ring and asked if you could deliver it sooner. The delivery came 2 weeks early. I am very satisfied with the service and the ring. Thank you

Vuong Phi Nguyen, yesterday

Zeta in White Gold

All promises kept

You kept all your promises. There was nothing wrong. We are satisfied with your work.

Norbert Steinhart, yesterday

2043 reviews on

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