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Just For You

Celebrate your moment with a sparkling gift — designed by you, crafted with care.

Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

Expert Guidance

Chat with us online, on the phone or book an appointment in one of our showrooms.

30 Day Returns

Return your item in under 30 days, or request a resize for the perfect fit.

Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.



Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

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Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

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The Pearl Collection

The Pearl Collection

Combining timeless elegance with contemporary style, The Pearl Collection explores the play of light and contrast.

Shop The Collection
Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

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Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

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Discover Our Showrooms
Aphrodite in Platinum

I have had the best experience

I have had the best experience, they have kept me informed of every stage and kept my deadline I have given. Customer service is superb.

Milan Bagdan, yesterday

Contour in Yellow Gold

10/10 on experience and ring

10/10 on experience and ring

Conor McKenna, 3 days ago

Grace in Rose Gold

I was pleasantly surprised by the…

I was pleasantly surprised by the beauty and quality of the services received :)

Andrei Negrea, 3 days ago

Soft Court in Yellow Gold

Very good, gladly again!

Competent and friendly advice. We would love to come back.

Achim Neff, 4 days ago

Delicacy in Platinum

Great customer service

Great customer service, very helpful with the process.

Jack Walmsley, 7 days ago

1723 reviews on

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