Handcrafted Designs
Design your jewellery in 3 simple steps and our experts will custom-craft it for you.
Expert Guidance
Chat with us online, on the phone or book an appointment in one of our showrooms.
Easy Returns & Resizing
Return your item in under 30 days, or have it resized for free in under 60 days.
Sourcing With Care
Explore our collection of independently certified and conflict-free diamonds.
The 77 Signature
Discover iconic designs by our in-house team of master jewellers.
Diamonds
Find the stone of their dreams in one of the world's largest selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.
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Gemstones
Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.
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Cupid’s Ideal Lab-Grown
77’s signature cut, now available in laboratory-grown diamonds. Experience the height of symmetry with advanced diamond technology.
Shop NowWHAT MAKES THEM UNIQUE?
Cupid’s Ideal Diamonds
77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.
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Visit our Showrooms
For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.