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Just For You

A love this special deserves a ring to match.
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Handcrafted Designs

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Sourcing With Care

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The 77 Signature

Discover iconic designs by our in-house team of master jewellers.
Aphrodite

Aphrodite

From £ 1,736.69 £1,583.48

North Star

North Star

From £ 629.12 £578.17

Half Vogue

Half Vogue

From £ 814.46 £733.01

Delicacy

Delicacy

From £ 1,051.92 £950.24

Kindrea

Kindrea

From £ 1,372.76 £1,255.94

Grace

Grace

From £ 1,278.24 £1,170.87

Half Kindrea

Half Kindrea

From £ 945.98 £851.38

Lumina

Lumina

From £ 651.49 £597.86

Diamonds

Diamonds

Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

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Gemstones

Gemstones

Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

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The Pearl Collection

The Pearl Collection

Combining timeless elegance with contemporary style, The Pearl Collection explores the play of light and contrast.

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Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Shop cupid's ideal What Makes Them Ideal?
Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

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Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

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Discover Our Showrooms
CUSTOMER REVIEWS
Zeta in White Gold

Beautiful ring, exactly as promised

Exactly as promised. Easy and convenient. Beautiful ring!

D Morales, today

Starlight in Yellow Gold

Excellent

Excellent service and product

Mikkel , 2 days ago

Hanover in Yellow Gold

Very happy

The ring is perfect. But the delay is a bit long.

Brigitte Francois, 2 days ago

Delicacy in White Gold

Excellent service

Excellent service, punctual and precise, delivery on time, high quality product

Linda Quadranti, 3 days ago

Aria in Platinum

Very competent and satisfactory advice

The consultant was very competent, was able to answer all questions clearly and respond to the special needs and wishes. The consultation was very pleasant and the exhibition models gave you a very good picture of what the final product will look like. The only point of criticism on my part is the communication with the team in Zurich after completing the ordering process; all communication (queries, etc.) afterwards took place with employees from other locations and no longer with those in Zurich - I personally found that a bit of a shame, because you had to repeat the details over and over again. Otherwise, however, very impeccable advice, in particular the ring arrived on time as announced.

Leotrim Berisha, 3 days ago

Excellent
1850 reviews on

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