What To Expect In Your Engagement Ring Appointment - 77 Diamonds

What to expect in your engagement ring appointment

Your engagement marks an unforgettable event in your relationship, and we want choosing the ring to be just as memorable. Whether you’re planning a surprise proposal to the love of your life or looking to seal a recent engagement with the perfect piece, we want both of you to be over the moon with your choice of engagement ring. What’s more, we really want you to enjoy the process of creating it.

Here we run through how choosing an engagement ring works at 77 Diamonds in an engagement ring appointment, and give you a bit of reassurance as to why it’ll be an enjoyable, stress-free experience.

A one-to-one appointment

“…a piece of jewellery your loved one will treasure…”

Our one-to-one appointments are carefully designed to take you through the process step-by-step, offering personal advice and helping you create a unique engagement ring that perfectly captures your story. Appointments take place at our showroom in the heart of London’s Mayfair, or in Manchester’s luxury shopping district, Spinningsfield, where our experts will collaborate with you to design something made to your exact requirements; a piece of jewellery your loved one will want to treasure and pass down through generations.

77 Diamonds London Showroom

The front desk of our London Showroom where you’ll be greeted before being seated in our waiting area.


Relax and enjoy it

“…you’ll have unrivalled access to over 80% of the world’s diamonds”


Relax on our comfortable sofas and enjoy a refreshment of your choice – including tea, coffee, beer or bubbles – in a private room while we have an informal chat so that we can understand a bit more about you and your partner. That way we’ll start to put together a clearer picture of what you’re looking for in a ring and we’ll be able to give you better tailored advice. Next one of our experts will guide you through the subtle differences in diamonds. With unrivalled access to over 80% of the world’s global diamond market, you’ll be able to create an original design with the perfect stone that can – should you want to go ahead – be lovingly handcrafted by our team of craftsmen. The majority of our diamonds have 360-degree videos, so you’ll easily be able to inspect any diamonds you fancy looking at very closely. And if you need a bit of inspiration, we’ve plenty – simply ask if you can browse through photographs of rings designed by previous customers.


Rings of all shapes and sizes

“We can also advise you as to how you can secretly determine your partner’s ring size”

To help you make your selection and determine which shape you’d like, you’ll be shown a range of real diamonds in different shapes and sizes. Our experts will be able to make recommendations. If you value size, for example, we can discuss what impacts size and how you might want to make savings by making concessions elsewhere, perhaps in terms of fluorescence. We can also advise you as to how you can secretly determine your partner’s ring size.


Design and craft your ring, your way

Our full range of sample engagement ring settings will be available to view, alongside loose diamonds, so you and your personal expert can discuss the differences and deduce the right direction to go in, based on your loved one, their style, expectations, and timelines, among other things. At this point your requirements will be entered into our website, after which you’ll be able to see the potential ring(s) and diamond(s) available.


There’s no obligation to make a purchase

“…we’re always on hand if you need to go over anything”

If, at the end of your appointment, you feel ready to take the next step and make a purchase, we’ll be happy to assist you. But there’s absolutely no obligation to buy. We know that choosing the perfect engagement ring is a big decision and we advise you to go away and take some time. We’ll arm you with information about our diamonds as well as a quote for any rings you’ve designed, and we’re always on hand if you need to go over anything. Then, when you’re ready to take the next step, we can either arrange another one-to-one appointment to discuss timings, delivery and payment or organise via a phone-call.


A bit of reassurance

“…our diamonds come directly from those who cut and polish them”


…No obligation to buy

As we’ve already mentioned, there’s no obligation to make a purchase during our showroom appointment, so you can relax and enjoy creating your dream engagement ring, with no pressure.

…Our diamonds are independently certified

Unlike many of our competitors, who self certify their diamonds, our diamonds have all been independently certified for the ultimate guarantee of quality.

…We’re up to 76% better value

We sell online and through our showroom – rather than through a traditional retail outlet – and we source our diamonds directly from those who cut and polish the stones, which means we can pass on savings. This is why we’re up to 76% better value than leading diamond retailers.


Making a 77 Diamonds purchase

“…all our items are covered with a lifetime production guarantee”


…We can arrange free worldwide delivery

Wherever you are in the world, we will dispatch your item to you free of charge (in beautiful 77 Diamonds packaging) and fully insured until the item has reached your address.

…We have a 30-day returns policy

For 30 days after receiving your item, if you are not satisfied for any reason, we will refund you your money, with no questions asked. It’s great for peace of mind when you’re making such a huge decision, and please bear in mind that it’s a service that not every jeweller offers.

…We offer a lifetime guarantee

Just like your marriage, your engagement ring should last a lifetime and all our items are covered with a lifetime production guarantee that covers any manufacturing problems or issues.


Find your 1 in 300,000

“…a truly luxurious experience at an outstandingly affordable price”

You’ve found your one and only, now we want to help you find your 1 in 300,000. That’s how many diamonds we have access to, and our showroom appointment will empower you to find the one that’s more than perfect for you and your loved one. This makes us unique and means we can offer a truly luxurious experience at an outstandingly affordable price.


About 77 Diamonds

“…we boast a combined experience within our workshops of over 100 years”

Put simply we’re a new style of jeweller and we’ve reimagined the engagement ring buying experience to offer a service that assists our customers in a more imaginative way. But just because we’re offering a new service doesn’t mean we don’t have plenty of experience. Our company founder is a third-generation diamond dealer and we boast a combined experience within our workshops of over 100 years, so we really do know what it takes to make your engagement ring extra special.

Showroom visits are strictly by appointment only. Please call 020 3540 1477 or follow this link to book a time that suits you.


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