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A Touch of Brilliance

A celebration, a moment, a promise... At 77 Diamonds, we know your jewellery is more than a simple object, it’s a reflection of your brilliance. To create a jewel that is completely unique, 77 Diamonds offers a personalised service that lets you design an item from a single diamond or setting. With showrooms based in the UK and Europe, our experts will help create a rare ideal: something to cherish, to keep, and to eventually pass on.

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A New Definition

Create a ring that speaks volumes. Define your moment with handcrafted diamond jewellery.

Handcrafted Designs

Design a jewel in three simple steps to have it custom-created by experts.

Expert Advice

Chat with us online, by phone, or book an appointment in one of our showrooms.

30 Day Returns

Return your item in under 30 days, or have your ring resized for the perfect fit.

Sourcing With Care

Explore our selection of independently certified and conflict-free diamonds



Find the perfect gem in our sparkling selection of certified diamonds, and refine your search by carat, colour, clarity and cut.

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Discover nature's most vibrant colours in our selection of independently graded and certified gemstones, with proof of origin.

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Pearl Collection

Pearl Collection

Melding timeless elegance with contemporary style, the Pearl Collection explores the mesmerising play of colour and contrast.

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Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

Created by 77 — for an ideal that matches the strength of your love. Specially selected by our in-house team of experts, discover a cut that reflects the very best in diamonds.

Bespoke Jewellery

Bespoke Jewellery

For your jewellery to tell a story, sometimes it’s best you inspire the narrative. Craft your vision into reality through our bespoke service.

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Our Showrooms

Visit our Showrooms

Whether you need help picking out the perfect engagement ring or are simply looking for general advice, our jewellery specialists are here to assist you.

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Discover Our Showrooms

What our customers say

Mayfair Full Set Lab Grown Diamond in White Gold

77 diamonds great customer care

i placed an order quite late and was given a delivery date after when it was needed, i emailed in and was contacted by Let who chased the order and managed to bring the delivery date forward, however i still needed it a few days earlier than the new date i was given so i emailed back in and Let said she would look into it again for me. I was contacted by Sarah a few days later and she said she was pushing production to improve on the date, a few days later sarah confirmed that they could get it to me just in time, i was kept updated every few days on where my order was up to which was great. this is the 2nd time i have used this company and cant say enough how good they are especially the customer care department, which is usually a thankless job.

steven, 2 days ago

Thea Engagement Ring in White Gold

Beautiful ring

Beautiful ring, amazing customer service

Jose Mendez, 4 days ago

Principessa in Platinum

The customer service is amazing and my…

Your customer service is amazing and my fiancé absolutely loved her ring! Thank you for all your help!

Dex, 6 days ago

Akinia in White Gold

Top Service

Super Service

Sever Selaidin Oglou, 6 days ago

Valencia in Yellow Gold

Super satisfied

William Raun Bertelsen, 7 days ago

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