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Shine Brightly

A dazzling new journey is just beginning.

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Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

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Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

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Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

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The Pearl Collection

The Pearl Collection

Combining timeless elegance with contemporary style, The Pearl Collection explores the play of light and contrast.

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Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

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Our Showrooms

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Discover Our Showrooms
Full Kindrea in Platinum

Great work

Great work , wife is super happy

Mr Marcus Bonfim, today

Allure in Platinum

Engagement Ring

The ring is fantastic and the quality is top-notch. Even the box it comes in is impressive. I can't fault anything right now. I'll have to see how it goes with sizing (if needed), but I'm really hoping that everything continues to be as great as it has been so far.

George Nanev, yesterday

Chloe in White Gold

Almost perfect, but still "almost"!

This is not my first time buying jewelry from 77diamonds, but this time I'm giving them only 4 stars. I purchased a pair of diamond studs, and considering their size, the butterfly backs should have been much larger. The current backs are too small, causing the earrings to slide downwards. Given the size and cost of the setting, I expected something more secure. I'll need to replace the butterfly backs at another jeweler. Other than this issue, the earrings are stunning!

Tatiana, 4 days ago

Half Vogue in Yellow Gold

Customer service was excellent

Customer service was excellent, really happy with my wedding ring

Sam, 5 days ago

Delicacy in Yellow Gold

I am very happy with 77 Diamonds

I am very happy with 77 Diamonds. It was easy to order and you got updates and messages about where in the process the ring was. It was then delivered directly to my door with FedEx and arrived a couple of days before the scheduled date, which I was very happy about. The whole shipment came in a very nice box and it is noticeable that some consideration has gone into the whole process.

Dennis, 6 days ago

1705 reviews on

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