77 Diamonds

At 77 Diamonds, we have unrivalled access to over 80% of the world's global diamond market which enables you to collaborate with us on a journey sees you finding something that is made to your exact requirements. Paired with one of our expert advisors, you will be given a personalised service that helps you find the quality and affordable diamond jewellery or loose diamonds that you are looking for. Visit us today at our Mayfair showroom where we can guide and assist you in your purchase and from where our master craftsman will continue to produce your chosen jewellery price.

Black Friday Sale Extended!

Engagement Rings

Engagement Rings are everlasting.

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Muse Collection

Muse Collection

True elegance is eternal, the 77 Diamond’s Muse Collection is for women who inspire.

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Wedding Rings

Wedding bands tie two hands together

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Muse Collection

True elegance is eternal, the 77 Diamond’s Muse Collection is for women who inspire.

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Diamond Jewellery

Diamonds don’t date

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News and insights from the diamond world.

77 World

News and insights from the diamond world.

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The essential education guide.

7Cs

The essential education guide.

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Ensuring the most competitive prices.

Best Price Guarantee

Ensuring the most competitive prices.

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Largest Online Selection of Certified Diamonds

Certificated Diamonds

Largest Online Selection of Certified Diamonds

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Money Back Guarantee

30 Day Returns

Money Back Guarantee

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Award Winning

Award Winning

Jewellery Industry Recognition

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