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Starlight Collection

Destiny? It's written in the stars.

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Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

Expert Guidance

Chat with us online, on the phone or book an appointment in one of our showrooms.

30 Day Returns

Return your item in under 30 days, or request a resize for the perfect fit.

Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.



Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

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Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

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The Pearl Collection

The Pearl Collection

Combining timeless elegance with contemporary style, The Pearl Collection explores the play of light and contrast.

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Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

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Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

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Discover Our Showrooms
Battersea in White Gold

It came out exactly like we wanted it…

It came out exactly like we wanted it to be and really affordable. thank you

Mauritz Van Den Heever, yesterday

Eden Engagement Ring in White Gold

site easy to use

site easy to use, delivery on time, and the ring was perfect

tony, 2 days ago

1477 Classic in Yellow Gold

Communication with the company...

The communication with the company and the client advisor was very positive. The delivery time was too long for me personally, even with priority it was not possible to get an earlier delivery date. The additional price for prioritization and later delivery will also simply be retained. That bothers me. I was very impressed by the quality of the jewelry!

Thomas Arnold, 2 days ago

Grace in Platinum


My experience was more than positive. Great assortment and choice. Attention to the end customer. Deadlines respected!

Luca Dina, 2 days ago

Delicacy in Yellow Gold

Fantastic overall service

Easy, great value, product looks fantastic. Got it when I was told I would.

Spencer Whitcombe, 3 days ago

1688 reviews on

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