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Catch The Light

Exquisitely crafted for your moment.

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Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

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30 Day Returns

Return your item in under 30 days, or request a resize for the perfect fit.

Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.

The 77 Signature

Discover iconic designs by our in-house team of master jewellers.
Aphrodite

Aphrodite

From £1,906.10

North Star

North Star

From £617.97

Half Vogue

Half Vogue

From £885.49

Delicacy

Delicacy

From £1,255.43

Kindrea

Kindrea

From £1,512.08

Grace

Grace

From £1,468.23

Half Kindrea

Half Kindrea

From £1,014.67

Lumina

Lumina

From £650.79

Diamonds

Diamonds

Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

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Gemstones

Gemstones

Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

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Cupid’s Ideal Lab-Grown

Cupid’s Ideal Lab-Grown

77’s signature cut, now available in laboratory-grown diamonds. Experience the height of symmetry with advanced diamond technology.

SHOP NOW WHAT MAKES THEM UNIQUE?
Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Shop cupid's ideal What Makes Them Ideal?
Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

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Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

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Discover Our Showrooms
CUSTOMER REVIEWS
Delicacy Vintage in White Gold

Incredible service

Incredible service, incredible communication. Beautiful looking Ring! Thank you

Jamie s, yesterday

Traditional Court in Yellow Gold

Very helpful and beautiful products!

Very helpful and beautiful products!

Kevin Fuks, yesterday

Valentine in Platinum

It was very professional and the…

It was very professional and the delivery was extraordinary quick. I already recommended it to all my friends.

Mihal Sarda, 3 days ago

Rossetti Engagement Ring in Yellow Gold

Great service and highly recommend 77 Diamomds

The customer service at 77Diamonds is absolutely fantastic. Maryam was a great advisor from start to finish, she ensured the ordering process went smoothly and couldn’t ask for more. Natasha was also helpful throughout the process and ensured that the order was fulfilled on time. Really happy with the quality too.

customer, 7 days ago

Asteria Compass in Yellow Gold

Marcel in Stockholm made this a great…

Marcel in Stockholm made this a great experience

Lars Oscar Malmstedt, 7 days ago

Excellent
2021 reviews on

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Cocktail Rings
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Wedding Rings

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