Valentine's Express Delivery
up to 71% better value | 30 day return policy
+44 20 3540 1477(UK)  

Privacy Policy

1. Confidentiality

We will respect the confidentiality of information acquired under these Terms. However, we may also from time to time give information concerning you and any service provide under these Terms to our Associates and/or any other agent in the following circumstances: A) with your consent; B) if required by law or pursuant to an enforceable court order against us; C) If we or any of our Associates are required or consider it reasonable or it is in our interests to make information available by law or regulations (for example, to comply with anti-money laundering legislation); D) if there is a duty to the public to disclose; or E) if there is a contractual obligation to give information to a correspondent, then pursuant to such contractual obligation. 77D is the sole owner of the information collected on this site. Our credit card processors WorldPay Merchant Services will process your data only so far as is necessary to fulfil your order. This statement sets out how we use the information we collect from you via the website - your use of the website signifies your acceptance of these terms.

2. Customer Contact

In the event we have difficulties placing an order we will use your contact and/or credit card information to contact you. We reserve the right to send out service related messages where appropriate. e.g. if our service is temporarily suspended for maintenance we may issue a notice through email. Should any amendments or additions be added to our Privacy Policy we will contact you via email to notify you of the update.

3. Usage Tracking

In order to monitor security, which products and services are popular within the site 77D tracks the traffic throughout this website. Typical data tracked are the most popular products searched for and features used. We also monitor the categories clicked into and produce statistics that include, among others, browser types used, IP (internet protocol) addresses and platform type. All this data is used only to enhance our products, prices and features as well as assist us in our marketing plans. Our Payment card processing provider is WorldPay, which do not retain, share, store or use personally identifiable information for any secondary purposes other than order fulfilment and fraud checks.

4. Third-Party Links

This website may from time to time contain links to other sites operated by third parties. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every website that collects personally identifiable information. This privacy policy applies solely to information collected and processed by 77D.

5. Cookies

Cookies are small pieces of information that are stored by your browser on your computer hard drive for our record-keeping purposes and help keep an accurate record of items purchased. To provide site usage information, which together with purchase information, will further help us improve and develop the products and services we offer. Cookies are deposited so that we can collect information such as browser type, country, Internet Protocol (IP) address, referring/exit pages, operating system and date/time of your visit. Most web sites capture this data in order to assess usability of the website to better future services offered. We never capture PII unless expressly provided by the user (such as via an enquiry form).

Google Analytics may be used for the following purposes:

Remarketing (showing advertisements on third party websites). 77 Diamonds and third-party vendors, including Google, use cookies to inform, optimise and serve ads based on someone's past visits to our website.

Google Display Network Impression Reporting. 77 Diamonds use cookies to report our advertisements’ impressions and how interactions with these impressions and ad services refer to visits made to our website.

Google Analytics Demographics and Interest Reporting. 77 Diamonds uses data from Google's Interest-based advertising or 3rd-party audience data (such as age, gender and interests) with Google Analytics to aid and assist any marketing activity.

Google Measurement Protocol and User ID. 77 Diamonds are able to track behaviour from traffic on our website that is transferred through our marketing channels, but Google and other third parties are unable to affiliate this personal data.

Visitors can opt out of Google Analytics for Display Advertising and customise Google Display Network ads using Google's Ad Settings page.

For further information on cookies in general, including how to decline and remove cookies from your browser visit

6. Fraud Prevention

We reserve the right to pass on any information you provide to us to aid parties involved in fraud prevention and detection. We reserve the right to change, remove or add items to our privacy policy, we will post those changes to this privacy statement and all relevant links throughout the website. If you have any comments or queries in connection with our privacy policy please e-mail or write to Customer Services at:

77Diamonds Ltd., 2nd floor, 3 Hanover Square London, W1S 1HD, United Kingdom.

77 Diamonds has updated its Privacy policy in compliance with EU Cookie Legislation. This details which cookies we use and what information we collect on our website. By using this site you consent to this use in our Privacy & Cookie Policy. Which links to our policy here.