Seventy Seven Diamonds Education

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Engagement Rings Wedding Rings Eternity Rings Diamond Necklaces Diamond Earrings Diamond Jewellery Loose Diamonds Education

Find your sparkle.

Choosing diamond jewellery should be a simple pleasure – the thrill of anticipation matched by the excitement of finding your own little piece of perfection.


Welcome to clarity, quality and choice.

Welcome to the largest collection of natural diamonds, beautiful bespoke settings, total honesty and refreshing simplicity. Welcome to Seventy Seven Diamonds – absolute confidence delivered with passion, not with a premium.

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Diamonds, Engagement Rings and Diamond Jewellery

Engagement Rings

Hand crafted to perfection, our extensive range of engagement rings offers classic, contemporary, trilogy and vintage designs. You can choose from the following material: white or yellow gold or platinum engagement rings and you are not limited to our existing range of diamond rings, as we can produce a unique engagement ring customised to your own special design. Either way, your perfect diamond engagement ring is only a few simple steps away.

Loose Diamonds

With one of the largest selections of certified diamonds online, we work with the major diamond manufacturers and polishers from South Africa, Russia, America, Israel and India. We bring you diamonds directly from mine to market, cutting out all the usual middle-men to offer you best value. We have an extensive range of round brilliant cut diamonds, princess cut diamonds, emerald cut diamonds, asscher cut diamonds, and many other shapes.

Eternity Rings

The ultimate anniversary gift or a luxurious wedding band, our selection of gold and platinum eternity rings makes an unforgettable statement. Read more about eternity rings, their meaning and symbolism in eternity rings section.

Diamond Jewellery

Seventy Seven Diamonds provides the finest quality diamond jewellery, with every item made to order. We offer beautiful diamond cocktail rings, diamond tennis bracelets, diamond necklaces, pendants and diamond earrings, in addition to our range of engagement rings and wedding bands.

Diamond Rings

Diamond rings have a long history and tradition, more of which can be found on our diamond rings page. Seventy Seven Diamonds offers the finest quality selection of diamond engagement rings, eternity rings, cocktail rings and diamond wedding rings.

Wedding Rings

Wedding rings are the eternal symbol of love and commitment, with a long established cultural and religious tradition. We offer beautiful diamond and plain wedding bands – all bespoke and made especially for you.

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Seventy Seven Diamonds – 6th Floor, 23/25 Eastcastle Street, London W1W 8DF - United Kingdom.
Registered in England and Wales No 5142579, 77Diamonds Ltd at 59 Lafone Street London SE1 2LX. VAT No.: GB 835 4612 28 T +44 (0) 207 631 5304 - Resources