77 Diamonds

At 77 Diamonds, we have unrivalled access to over 80% of the world's global diamond market which enables you to collaborate with us on a journey sees you finding something that is made to your exact requirements. Paired with one of our expert advisors, you will be given a personalised service that helps you find the quality and affordable diamond jewellery or loose diamonds that you are looking for. Visit us today at our Mayfair showroom where we can guide and assist you in your purchase and from where our master craftsman will continue to produce your chosen jewellery price.

Engagement Rings

Each of our engagement rings are handcrafted to your unique diamond requirements to make them as unique as your love.

Carefully chosen by you,
beautifully created by us.

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Diamond Jewellery

Carefully chosen by you, beautifully created by us.

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Wedding Bands

The perfect pair for your big special day.

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77 World

77 World

News and insights from the diamond world.

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7Cs

7Cs

The essential education guide.

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Best Price Guarantee

Best Price Guarantee

Ensuring the most competitive prices.

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Best Price Guarantee

Certificated Diamonds

Largest Online Selection of Certified Diamonds

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Best Price Guarantee

30 Day Returns

Money Back Guarantee

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Best Price Guarantee

Award Winning

Jewellery Industry Recognition

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As Featured In Harperz Hello Mail Online Sky News Sunday Times Telegraph

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