In terms of colour, white gold and platinum are virtually identical, and both are intensely bright. So what makes them so different? The answer lies in their composition. Gold is naturally yellow in colour. To obtain that white gold sheen, gold must be alloyed with other metals such as silver, zinc or nickel, and then coated in a rare metal called rhodium. Platinum, on the other hand, is naturally white and doesn't need to be coated in any metal. In terms of pricing, white gold is more lightweight than platinum, and therefore more affordable.
Both rings are durable, with platinum being slightly stronger and less likely to bend. Over time, you may need to replate a white gold ring as the rhodium plating can wear off. A platinum ring will sometimes need to be polished to remove any surface imperfections (known as 'patina'). You can easily do this through our Clean & Polish service which costs £65 (around 75€), and have your ring restored to its original condition.
Ultimately, both white gold and platinum are excellent metals, and there is no wrong choice in purchasing either. To know which to choose, it’s best to understand what is more important to you: is it affordability, durability, or perhaps the amount of aftercare involved? Our team of jewellery consultants will happily guide through these options, so be sure to contact us with any questions.