Welcome to the largest collection of natural diamonds
Whether you prefer the simplicity of a single row of stones, the sparkle of a fully encrusted ring, or would rather go entirely bespoke, our wide selection of eternity rings are crafted to perfection, and our team of experts are here to guide you through every important step to ensure you choose wisely.
Each diamond is individually set with claws, available in full or half way around.
A channel is formed in a solid ring and the diamonds are set in between the sides.
Clusters of diamonds set as close as possible together like cobblestones.
Rings with decorative diamond designs featuring a range of setting styles.
When choosing your eternity ring, our process couldn’t be more straightforward. Simply choose the style, determine the setting and select your width and metal to create an exceptionally personal gift.
Browse our four eternity collections and select your preferred ring.
Choose full or half and filter by metal and width.
View real images and video or visit our London showroom to view.
Order online or by phone, 0% Financing (UK only) available.
Delivered free worldwide in luxury packaging. Most deadlines can be accommodated.
2nd floor, 3 Hanover Square,
London, W1S 1HD - United Kingdom.
T: +44 (0) 20 3540 1477 (UK)
Registered in England and Wales No 5142579, 77Diamonds Ltd at 59 Lafone Street London
SE1 2LX. VAT No. GB 835 4612 28