Welcome to 77 Diamonds, a new breed of jeweller specialising in engagement rings and diamond jewellery. We have a simple aim: To bring simplicity, clarity, choice and value to the process of buying the highest quality diamonds and bespoke jewellery.
With unrivalled, direct access to over 70% of the world's finest polished diamonds, we deliver delicately crafted, high quality engagement, eternity and cocktail rings as well as earrings, bracelets and necklaces - taking design inspiration from a variety of genres (from modern through to classic and vintage).
Our passion for diamonds and jewellery spans more than 20 years, drawing on a heritage going back four generations. As a result, we have the expertise required to help you design the perfect piece of diamond jewellery, as well as the contacts and experience to ensure we can realise your personal vision.
We are headquartered in the UK with a Central London showroom where our collection pieces and diamonds can be viewed (strictly by appointment only). Should you wish to arrange a viewing or simply speak to one of our jewellery advisors, please contact us.