Why 77 Diamonds?

We've been at the forefront of the diamond jewellery industry for nearly a decade. In an expanding world of retail outlets and faceless websites, we offer finely crafted diamond jewellery that is great value for money while maintaining a quality of product and service that is second to none.

How do we do this?

Access to 80% of the world’s diamonds.

Sourcing our diamonds directly from those that cut and polish the stones, we’re uniquely placed to offer you the world’s most luxurious stones at a price that’s affordable.

All jewellery is handmade to order by our master craftsmen.

We strongly believe that as no two diamonds are alike, neither should the jewellery and we make each piece to order which in turn keeps our costs down and therefore the price you pay.

Proudly housed in the heart of Mayfair, London.

With a showroom, workshop and head office all in central London, we are able to control all aspects of your order process in order to guarantee the best quality diamonds have been picked by our experts in order to produce the finest quality diamond jewellery.

What does this mean?

Affordable luxury at your finger tips.

Our business model ensures that you can guarantee the world’s most luxurious stone at prices that are up to 70% cheaper than the high street where the choice in diamond quality does not always exist.

You’re in the right hands.

With a company founder that is a third generation diamond dealer and a combined experience within our workshops of over 100 years we know what it takes to make your unique purchase extra special.

Thousands of happy customers.

Don’t just take our word for it, we have made so many dreams come true with our jewellery and you can read online from those that have experienced our products and customer service.

What do you get?

Lifetime Guarantee.

All our items are covered against our lifetime production guarantee that covers any manufacturing problems or issues.

Free Worldwide Delivery.

Wherever you are, we will dispatch your item to you free of charge and fully insured by us until the item has reached your address.

30 Day Returns Policy.

Unlike some of our competitors, for 30 days after receiving your item, if you are not satisfied for any reason, we will refund you your money no questions asked.

For questions or comments, please fill in the details below and we will respond within 24 hours.

Please fill in the details below and one of our experts at 77 Diamonds will call you back.


To request a consultation with one of our experts in our London showroom (only), please fill in the information below.