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Introducing

Starlight Collection

Destiny? It's written in the stars.

Shop The Collection

Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

Expert Guidance

Chat with us online, on the phone or book an appointment in one of our showrooms.

30 Day Returns

Return your item in under 30 days, or request a resize for the perfect fit.

Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.

The 77 Signature

Discover iconic designs by our in-house team of master jewellers.
Aphrodite

Aphrodite

From £1,724.04

North Star

North Star

From £675.24

Half Vogue

Half Vogue

From £806.96

Delicacy

Delicacy

From £1,005.64

Kindrea

Kindrea

From £1,353.19

Grace

Grace

From £1,167.19

Half Kindrea

Half Kindrea

From £902.08

Lumina

Lumina

From £708.06

Diamonds

Diamonds

Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

Shop Diamonds
Gemstones

Gemstones

Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

Shop Gemstones
The Pearl Collection

The Pearl Collection

Combining timeless elegance with contemporary style, The Pearl Collection explores the play of light and contrast.

Shop The Collection
Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Shop cupid's ideal What Makes Them Ideal?
Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

Discover Bespoke
Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

Discover Our Showrooms
Discover Our Showrooms
CUSTOMER REVIEWS
Battersea in White Gold

It came out exactly like we wanted it…

It came out exactly like we wanted it to be and really affordable. thank you

Mauritz Van Den Heever, today

Eden Engagement Ring in White Gold

site easy to use

site easy to use, delivery on time, and the ring was perfect

tony, today

1477 Classic in Yellow Gold

Communication with the company...

The communication with the company and the client advisor was very positive. The delivery time was too long for me personally, even with priority it was not possible to get an earlier delivery date. The additional price for prioritization and later delivery will also simply be retained. That bothers me. I was very impressed by the quality of the jewelry!

Thomas Arnold, today

Grace in Platinum

ADVISED!!!

My experience was more than positive. Great assortment and choice. Attention to the end customer. Deadlines respected!

Luca Dina, yesterday

Delicacy in Yellow Gold

Fantastic overall service

Easy, great value, product looks fantastic. Got it when I was told I would.

Spencer Whitcombe, yesterday

Excellent
1688 reviews on

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Engagement Rings
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Ready To Wear
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Eternity Rings
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Earrings
Lifestyle photo of Necklaces

Necklaces
Lifestyle photo of Bracelets

Bracelets
Lifestyle photo of Cocktail Rings

Cocktail Rings
Lifestyle photo of Wedding Rings

Wedding Rings

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