Finding the perfect ring online

The once overwhelming ritual of picking out the perfect engagement ring has in recent years been simplified with the rise of reputed online diamond retailers. Shopping around for diamonds and diamond engagement rings is no longer that daunting experience it once was with the discomfort of being pressured into a purchase on the spot, indulging in embarrassing conversations regarding pricing or travelling far and wide in search of the ideal ring. Nowadays, you can sit in the comfort and privacy of home comparing numerous online retailers and find quality rings that offer competitive pricing.

Made to order rings from 77 Diamonds

Made to order rings from 77 Diamonds

Although the online diamond shopping trend has been prevalent for several years now, we have recently witnessed a significant rise. “We have seen a large and consistent year in year rise in consumers buying engagement rings online, and this is now our dominant category,” reveals Tobias Kormind, managing director at 77 Diamonds. “As consumers have become much more comfortable making an informed decision online, supported in part by real diamond pictures and additional email and phone calls with our experts, they have become much more confident to make such a large and important purchase,” he explains.

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Dreamy Proposal Destinations: Top Picks for 2017

Here are our top picks for a romantic proposal getaway. Featured above is the Noosa River. Image: Instagram: @studioimpressions

This year, choose an unconventional destination to propose. The Noosa River, featured above, is an idyllic spot to propose. Image: Instagram: @studioimpressions

There’s something irresistibly dreamy about being away from all things familiar with the one you love that makes popping the question on a holiday so uniquely romantic. Whether it’s a weekend getaway a couple of hours away or an isolated beach on the other side of the globe, getting down on one knee in your own little space offers an intimacy unlike any other experience.

Destination proposals are deservedly earning the repute of being romantic beyond belief. The only twist in the plot comes when choosing the destination, for young couples are no longer content with pulling it off in front of the Eiffel Tower or in The Big Apple. Be it a planned vacation or a surprise holiday, going off-beat is the flavour of the season.

If a holiday proposal has been on your mind, our list of the top five out-of-the-box destinations will get you hooked (literally).

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Stack ‘em high!

Why wear one ring all on its own when you can add another and another and perhaps, another! Rings can be stacked for impact and style and help provide a new spin on your rings. Thankfully, stacking is back in trend. As seen on the likes of Rihanna and Amber Le Bon, it’s time to adorn your fingers with layers of sparkle.

“The one rule is balance”, Catherine Alexander, Founder and Designer of Stanmore, told Forbes magazine, “I personally wear a stack of four or five similar thin rings on my first finger, a tall yet simple shape on my middle finger, and then a short stack of two different-sized rings on my ring finger. That way I have near-uniform ring-height across my hand but the total look isn’t overwhelming.”

Ring stack by 77 Diamonds, featuring (from top to bottom) the Afira, Vogue Medi, Vogue Skye, Paragon Medi, Bahira and Vogue Grande

Ring stack by 77 Diamonds, featuring (from top to bottom) the Afira, Vogue Medi, Vogue Skye, Paragon Medi, Bahira and Vogue Grande

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A Very Merry Engagement

Hang the ring on a branch and let the Christmas tree be the backdrop of your magical moment. Photo:  @proposetoremember

Hang the ring on a branch and let the Christmas tree be the backdrop of your magical moment. Image: Instagram: @proposetoremember

It’s that time of the year again when the air is filled with festive cheer, friends and family are gathered close, and homes are filled with sumptuous food and celebratory music. The holiday season seems to instill in every heart hope, warmth and love – making it one of the most romantic times of the year to get engaged in.

If you are planning to pop the question, the timing is just right!  And, if you are looking for some last minute proposal ideas, here are a few which are easy to prepare and execute! We’ve put together a few unique ideas that take advantage of the season of revelries and will help you show to your intended how special she/he is.

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Coloured brilliance on display in LA

This winter, the Natural History Museum, Los Angeles, lets diamond aficionados discover the science behind the sparklers as its Gem and Mineral Vault becomes home to four of nature’s rarest colourful diamond masterpieces. ‘Diamonds: Rare Brilliance’, which opened to the public on 16 December, is said to be the most expensive collection the museum has ever exhibited. The stars of the show are four exceptional coloured diamonds that have never before been seen in public.

The 30.03ct Juliet Pink set in a white diamond necklace is the star of the show. Pic courtesy: Pinterest

The 30.03ct Juliet Pink set in a white diamond necklace is the star of the show. Image courtesy: Pinterest

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Chilly Chilly Bang Bang: Winter Wedding Style

No ‘Game of Thrones’, winter isn’t coming – it’s here, with a chilly chilly bang bang and so are the winter weddings.  But what to wear to Mr & Mrs Von Hastings’ wedding in the freezing cold marquee in the middle of the Shires?

You don’t want to be drastically cold in a barely-there slip dress, nor do you want to be loaded up like a grizzly bear going into hibernation.  You need to strike the right balance between layering up your look and cutting a sharp silhouette.

“A great blazer is key in colder months,” advises Marie Claire’s fashion editor, Lucia Debieux. “It’s the one thing that will really pull your whole look together if you get it right. From velvet to fall florals we’ve found the best blazers to shrug on over your wedding outfit to keep you warm but looking cool.”

Try this sleek green velvet number from Frame denim over a pastel silk midi dress; perfect for adding some tapered wintery pizzazz to your look:

Try this sleek green velvet number from Frame denim over a pastel silk midi dress; perfect for adding some tapered Wintery pizazz to your look. Image: Instagram @Frame

Image: Instagram @Frame

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Diamond Auctions and Discoveries

In keeping with the continuing trend of unexpected turnouts of diamond sales at auctions, the latest happenings in Geneva at their Magnificent Jewels and Noble Jewels auction on 16 November, point to an increasing appeal for coloured stones, though, point out experts, the demand for colourless diamonds remains, with high prices achieved for the very best examples.

The impressive Fancy intense pink diamond weighing 17.07 carats that went for $18.3 m at Sotheby's, Geneva. Image: Instagram @berrandpartners

The impressive Fancy Intense Pink diamond weighing 17.07ct that went for £14.6 m at Sotheby’s, Geneva. Image: Instagram @berrandpartners

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Celebrity Breakups: What Happens to the Ring?

Though singer Mariah Carey split from her billionaire fiancé James Packer last month, she continues to be spotted wearing her $10m (approx. £8m) engagement ring, which is said to be a 30-carat emerald cut sparkler. Celebrity hook-ups make for exciting news, more so for the peep they offer into the lifestyles of the rich and famous. But, the crumbling of A-list relationships is also a sad reality, and with these associations, the fate of tokens of love turns dicey. So, where does the former bling go?

Mariah Carey's $10m engagement ring is a sparkler that she continues to wear after her split. Image: Instagram @mariahcareyfanpage

Mariah Carey’s $10m engagement ring is a sparkler that she continues to wear after her split. Image: Instagram @mariahcareyfanpage

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Calling all loved up couples: Win a £10,000 diamond!

We are giving three un-married couples the chance to win a £10,000 diamond.

The selected couples will take part in an experiment, that will all be captured on video, to see how well they know their partner’s taste in jewellery (in particular, engagement rings). The couples will be split up, with one selecting the engagement ring they would choose for themselves, whilst their partner selects the engagement ring they believe their other half would want.

Trying on rings

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Mix your metals: White, yellow and rose!

Why wear one colour metal on your hand when you can wear them all? Traditionally, engagement rings and wedding bands have always been made up of one metal, either yellow or white gold, or platinum.  Here at 77 Diamonds, we’ve seen a surge in couples requesting engagement rings in one colour and wedding bands in another; evidently, a new trend is catching on. Mixing metals can help set you aside from the crowd and give your wedding jewellery the unique and modern edge you are looking for. 

For a fresh yet timeless combination, try pairing our Light Court wedding band in 18k yellow gold with the Principessa engagement ring in 18k white gold.

Light Court wedding band in 18k yellow gold by 77 Diamonds

Light Court wedding band in 18k yellow gold by 77 Diamonds

Principessa engagement ring in 18k white gold by 77 Diamonds

Principessa engagement ring in 18k white gold by 77 Diamonds

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