Diamond-studded Sin!

When it comes to diamonds – the most expensive gems in the world – nothing is off-limits. Not teddy bears, not pens, not golf clubs, not tea bags. For those who are in love with these precious stones and their sparkle, adding some of their shine on to everyday items is not extraordinary. If you thought the rare rocks look pretty sitting on rings, pendants and other items of jewellery, you might want to take a look at these products that diamonds found themselves on. Cock an eyebrow all you want, but there’s definitely no going back to a diamond-less life once you read our list of top five (and outrageous) diamond-studded articles.

Stepping stones to luxury:  Putting your best foot forward gets easier when you have the Buscemi 100mm Diamond Sneakers to walk in. The limited edition sneakers were revealed by the company in late 2016, and feature the brand’s trademark 18k gold detailing complemented by 11.5carats-worth of diamonds. The ‘diamond shoes’ that boast of a tumbled white leather upper (going extremely well with the ultra-extravagant material of the signature lock and hardware), took more than 20 hours of labour and will set the buyer back by $132,000 (approx £106k). The catch is that the most expensive sneakers in the world are only available in-store at the brand’s new flagship in NYC.

The most expensive sneakers in the world contain 11.5 carats-worth of diamonds on 18k gold detailing. Image: Instagram: @buscemi

The most expensive sneakers in the world contain 11.5 carats-worth of diamonds on 18k gold detailing. Image: Instagram: @buscemi

Continue reading

Happily Ever After: Rammah and Leona

Every story is a unique representation of love – the meeting, the maturity of the relationship and the journey towards marriage. Two individuals coming together to build a life as one. Despite the hurdles and hiccups along the way, this is their happily ever after. Meet some newly engaged couples, basking in a state of romantic bliss. These loved up pairs have been kind enough to share their proposal stories with 77 World.

Today, we meet London-based couple Leona and Rammah who tied the knot last October.

The couple exchange wedding vows during their wedding ceremony last October

After dating for 10 years, the couple exchanged wedding vows during their ceremony last October

Continue reading

A Gem of a Story!

Diamonds aren’t just priceless rocks that are lust-worthy; most of these dazzling beauties have stories to tell. From beguiling tales tracing their origins to accounts of their famous owners, and notorious thefts, authors have attempted to put into words the curious histories that these precious gems have lived.

If you are passionate about diamonds or simply wish to learn more about them, here’s a list of books that are certain to capture your interest and imagination.

Christie's: The Jewellery Archives Revealed, by Vincent Meylan. The most famous and some lesser-known auctions of royal and noble jewels come to life, as do stories of royal fortunes and misfortunes. ImageL Instagram: @josiegoodbody

The most famous and some lesser-known auctions of royal and noble jewels come to life, as do stories of royal fortunes and misfortunes. Image: Instagram: @josiegoodbody

Continue reading

Go On, Break the Rules!

In a whirlpool of jewellery trends that come and go every season, some waltz in and win us over so thoroughly that they end up being around for a long time. If you are set to be the bride in 2017 and looking for a ring that stands out, or you’re a diamond-lover who wants to own a piece that breaks stereotypes – there’s good news. Experts have forecast this year to be a favourable time for off-beat designs, unique shapes and a splash of imperfection. So, let your inner genius out and break the rules!

Here’s a lowdown on the engagement ring trends that’ll set this year on fire.

Engagement rings featuring fancy colour diamonds or gemstones are  a great choice for  women looking for a ring with an edge. Pictured above are bespoke 77 Diamonds rings featuring black diamond and morganite centre stones

Engagement rings featuring fancy colour diamonds or gemstones are a great choice for women looking for a ring with an edge. Pictured above are bespoke 77 Diamonds rings featuring black diamond and morganite centre stones surrounded by halos of white diamonds

Continue reading

Happily Ever After: Sahar and Maximilian

Every story is a unique representation of love – the meeting, the maturity of the relationship and the journey towards marriage. Two individuals coming together to build a life as one. Despite the hurdles and hiccups along the way, this is their happily ever after. Meet some newly engaged couples, basking in a state of romantic bliss. These loved up pairs have been kind enough to share their proposal stories with 77 World.

And, what better a day than Valentine’s to launch our new column!

Today, we meet London-based couple Sahar Malekzandi and Maximilian Peters who are all set to tie the knot this July.

Max dropped down on one knee in Italy and surprised Sahar with a bespoke 77 Diamonds engagement ring

“A thousand times yes!” Maximilian surprised Sahar with a proposal on a bridge in Venice

Continue reading

How Celebs do Valentine’s

Getting hitched on Valentine’s Day seems to be a romantic cliché that refuses to lose its flavour. Not many lovers would like to pass up the opportunity to get engaged, married or just pop the question on the universal day of love, perhaps in the ardent hope that the heavens above bestow special blessings for a happily ever after. After all, there’s quite nothing like offering the commitment of a lifetime on a day when the stars align specifically to approve the union of those struck by cupid.

The fascination to make 14 February their most memorable day finds favour with not just the common masses, but celebrities too. To warm up hearts (and to offer inspiration to those who might be experiencing cold feet), here’s a fond recollection of some of the most famous couples making it their big day:

Harrison Ford and Callista Flockhart have been a blessedly steady couple since 2009, when Ford officially proposed to her over Valentine's Day weekend. Image: Instagram: @harrison.fordofficial

Harrison Ford and Callista Flockhart have been a blessedly steady couple since 2009, when Ford officially proposed to her over Valentine’s Day weekend. Image: Instagram: @harrison.fordofficial

Continue reading

The Perfect Match – The winners of our £10,000 diamond competition!

Here at 77 Diamonds we love bringing couples closer together with beautiful diamond jewellery and our latest competition did just that. We selected three couples, who are hoping to get engaged in the near future, and invited them to join us in our Mayfair showroom to take a look at a selection of our stunning engagement rings and to each select which ring they would choose. A big reveal at the end discovered which couple were a perfect match and just how well they know one another. The winning couple got to walk away with a £10,000 diamond that they could then use to fashion their very own engagement ring or another piece of jewellery.

The Perfect Match - Our 3 Couples

The Perfect Match – Our 3 Couples

Continue reading

Shake Things Up This Valentine’s Day

The day of love is soon upon us – a dozen roses, a box of chocolates and a candlelit rendezvous – you know the drill. This Valentine’s Day, why not shake things up a bit and take your loved one on a quirky date she/he will not forget! London offers an array of diverse activities which are sure to impress. From dining in the dark to trampolining to indulging your inner Wes Anderson fantasies in Bethnal Green – 2017 is the year romance goes rogue in the best possible way. Here are our top picks of things to do to keep the fire burning (and cliche-free):

Backyard Cinema

This idyllic cinema is making movie nights under the stars a reality. You can snuggle right up to your date on a beanbag and soak up the unique atmosphere that this popular South London spot has to offer. Plus, they screen a whole range of films from classics like 10 Things I Hate About You and Mean Girls to the latest releases.

https://www.backyardcinema.co.uk/

Snuggle up under the stars while watching your favourite flick. Image: Instagram @backyardcinema

Snuggle up under the stars while watching your favourite flick. Image: Instagram @backyardcinema

Continue reading

Get Your Surprise Face On!

Whether you were just being a curious cat or the revelation happened accidentally, you now know that a proposal is impending and you might have even peeked at the ring itself. Among a vortex of emotions churning inside of you, there’ll be a temptation to scream from the rooftop or to perhaps discuss with your love the kind of ring you had actually envisioned for yourself. Here’s a small piece of advice: Please hold back your excitement, no matter how hard the task might feel.

Being armed with the knowledge that you will be proposed to sometime soon is not easy we reckon, but there are quite a few things you should not be doing, and then some that you should be. For those of you who find themselves in this perplexing situation, we have advice.

What you do if you happen to chance upon your proposal ring will really make or mar your big moment when it comes. Read on to know more... Image: Instagram @mister_maker

What do you do if you happen to stumble upon your engagement ring before the big moment arrives? Read on to know more… Image: Instagram @mister_maker

Continue reading

Finding the perfect ring online

The once overwhelming ritual of picking out the perfect engagement ring has in recent years been simplified with the rise of reputed online diamond retailers. Shopping around for diamonds and diamond engagement rings is no longer that daunting experience it once was with the discomfort of being pressured into a purchase on the spot, indulging in embarrassing conversations regarding pricing or travelling far and wide in search of the ideal ring. Nowadays, you can sit in the comfort and privacy of home comparing numerous online retailers and find quality rings that offer competitive pricing.

Made to order rings from 77 Diamonds

Made to order rings from 77 Diamonds

Although the online diamond shopping trend has been prevalent for several years now, we have recently witnessed a significant rise. “We have seen a large and consistent year in year rise in consumers buying engagement rings online, and this is now our dominant category,” reveals Tobias Kormind, managing director at 77 Diamonds. “As consumers have become much more comfortable making an informed decision online, supported in part by real diamond pictures and additional email and phone calls with our experts, they have become much more confident to make such a large and important purchase,” he explains.

Continue reading