The Look of Love… A Celebrity Engagement Ring Comparison!

When singer and X Factor presenter Cheryl Cole was married for the second time on a Caribbean beach this month she did so sporting a stunning six-carat emerald-cut diamond that dwarfed the rock given to her by first husband Ashley Cole.

But which other celebs have upgraded their wedding and engagement rings when remarrying? We took a look at a few celebrities and how their rings compared.

Angelina Jolie Rings
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Diamonds in the Sky: Find the 77 Diamonds star for a chance to win an array of amazing prizes!

How would you like to win £1000 towards a diamond ring of your choice? Or one of our beautiful ring and bracelet sets? We’re offering five lucky winners the chance to get their hands on some incredible prizes over the next five weeks – read on to find out more!

You may have already seen our beautiful and unique virtual universe, Diamonds in the Sky, which recreates the night sky and allows you to dedicate your very own star – whether to yourself, a friend or a special loved one. As well as being able to dedicate a one-of-a-kind gift to that certain someone, we’re also giving you the chance to win some amazing prices, including real diamonds!

Diamonds in the Sky
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Men’s Jewellery Is Catching On!

When I interviewed  the former chief executive of Boucheron, Jean-Christophe Bedos, seven years ago and asked him about the concept of male jewellery, he was highly sceptical. “I think it’s a marketing gimmick and I’m not in favour of looking at this for an opportunity for growth. I feel strongly about this,” he told me.

But nowadays men’s luxury jewellery has become more popular than ever. Euromonitor recently revealed that British spend on men’s luxury jewels amounted to a glittering £110.5 million in 2012 and £114.8 million in 2013, each year representing 15 per cent of the market compared to women. In China and France, men’s jewellery makes up an even higher proportion of total luxury jewellery sales.

Cufflinks
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A Showroom Proposal… The story behind the recent engagement at 77 Diamonds!

On a daily basis in our London showroom we have people come to purchase an engagement ring, whether it be a gentleman looking for his beloved or a couple looking together to find the perfect ring. When Antonio Peruga contacted us and asked if he could book an appointment to look at engagement rings with his girlfriend we assumed it was like any other appointment… However, imagine our delight when Antonio told us he wasn’t telling his girlfriend where she going and that he intended on proposing in the showroom before their appointment!

And that is exactly what happened… A few weeks ago, Antonio and Kathryn arrived at our Mayfair showroom and as they entered our reception area, Antonio dropped down on one knee to a surprised (yet delighted) Kathryn and 77 Diamonds was there to document the proposal!

Antonio gets down on one knee!

Antonio gets down on one knee!


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Introducing… Claire Adler!

We have had our blog at 77 Diamonds for several years now where we have discussed all aspects of the jewellery world; celebrity stories, diamond auctions and also our own diamond jewellery collections. Last year we began working with Claire Adler, a writer and consultant for luxury clients such as De Beers and the London Luxury Quarter. As a contributor to the Financial Times and a commentator for Bloomberg TV, Claire’s articles have appeared in Vanity Fair, The Washington Post, The Economist Intelligent Life and The Daily Telegraph. Her portfolio impressed us so much we knew we had to get her on board for her words of wisdom and professional commentary.

Claire Adler
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In The Know: Sapphires!

Sapphire is a gemstone that is highly popular and sought after. The history of sapphire has been associated with nobility and honesty and was a sign of wealth during the 18th and 19th centuries.

From the mineral species corundum (aluminium oxide), it is 9 on the Moh’s scale of hardness – second to diamond’s 10. This hardness makes it perfect for setting into jewellery for day to day wear as it is extremely difficult to scratch as well as durable.
Sapphire Engagement Ring
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