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Find your sparkle.
Choosing diamond jewellery should be a simple pleasure – the thrill of anticipation matched by the excitement of finding your own little piece of perfection.
Welcome to clarity, quality and choice.
Welcome to the largest collection of natural diamonds, beautiful bespoke settings, total honesty and refreshing simplicity. Welcome to Seventy Seven Diamonds – absolute confidence delivered with passion, not with a premium.
Diamonds, Engagement Rings and Diamond Jewellery
Engagement Rings
Hand crafted to perfection, our extensive range of diamond engagement rings offers classic, contemporary, trilogy and vintage designs. You can choose from the following material: platinum, gold or white gold engagement rings and you are not limited to our existing range of diamond rings, as we can work with you to produce a unique engagement ring customised completely to your own design. Either way, your perfect diamond engagement ring is only a few short steps away.
Loose Diamonds
With one of the largest selections of certified diamonds online, we work with the major diamond manufacturers and polishers from the diamond centres in South Africa, Russia, America, Israel and India to bring you diamonds directly from mine to market, cutting out all the usual middle-men to offer you best value. We have an extensive range of round brilliant cut diamonds, princess cut diamonds, emerald cut diamonds, asscher cut diamond, and many other shapes.
Eternity Rings
The ultimate anniversary gift or a luxurious wedding band, our selection of eternity rings make an unforgettable statement.
Diamond Jewellery
Seventy Seven Diamonds provides the finest quality diamond jewellery, with every item made to order. We offer beautiful diamond cocktail rings, diamond tennis bracelets, diamond necklaces and diamond earrings, in addition to our range of engagement rings and wedding bands.
Diamond Rings
Diamond rings have a long history and tradition, more of which can be found on our diamond rings page. Seventy Seven Diamonds offers the finest quality diamond rings, and our selection includes engagement rings, trilogy rings, eternity rings, cockatil rings and diamond wedding rings.
Wedding rings
Wedding rings are the eternal symbol of love and commitment, with a long established cultural and religious tradtition, see our wedding rings page. We offer the finest wedding rings, and our selection includes classic and modern styles, soon to follow with diamond set wedding bands.
Seventy Seven Diamonds – 6th Floor, 23/25 Eastcastle Street, London W1W 8DF - United Kingdom.
Registered in England and Wales No 5142579, 77Diamonds Ltd at 59 Lafone Street London SE1 2LX. VAT No.: GB 835 4612 28 T +44 (0) 207 631 5304 - Resources