VOGUE and AWAY! It ain’t easy being vogue…
Funny how the entire premise of the internet is to make things easy, and yet what it takes to make that happen is an entire slew of tasks, none of which are easy. In fact, there is probably an inverse ratio between how easy it is to do something on a website, and how hard it is to make that happen. As in, the fewer clicks you, as website visitor have to make, the more we, as website designers and developers have. But, c’est la vie, I guess, la vie moderne, or electronique, if you will.
The reason I bring this up, is because yesterday was vogue.com’s Fashion’s Night In, and 77 Diamonds, as you may have already gathered, was involved. In the beginning, it all sounded cool and breezy. Pick a product to offer, pick a discount, an amount to donate to charity, register online, and voila! It’s vogue and away! But then came the realisation that fashions-night-in-istas would be redirected to our site, and following this came the hard work...
We need a Vogue banner on our home page! And on our news page! And then we need a new page for theexclusive product we’re offering! And then we need a discount that goes live on the day...and, and, and. The list was seemingly endless. But we put our heads to our screens and made it happen...
So our team deserves a thank you! To Rebecca, our photographer, Luigi and Fidel, our developers, Abi, our designer, and Hannah, our editorial assistant...a huge sparkly thank you for all your hard work...and all your clicks! Of course, a big thank you to vogue.com’s team too...for they were surely working just as hard...
All in all, it was a huge success...we had people clicking away through all our voguery on the website, Facebook and Twitter and even had a few purchases! So a big thank you to all our visitors too. Your clicks may be more effortless than ours...but they also make all of ours worth it.
Can’t wait for next year! The second time ‘round is sure to be bigger, better, and dare I say it, blingier. Stay tuned.
November 2nd, 2010 - 16:06
Bonjour 77Diamonds,
Etant un grand fan de Vogue a Paris et un grand amateur de diamants, j’etais heureux de voir la premiere participation de 77diamonds a la FNI.
Bravo et bonne continuation !