77 Diamonds Blog
16Apr/100

Shape Up!

Diamond shapes vary enormously, and the shape of any particular stone determines its beautiful finished form and can be the deciding factor for any buyer. Seventy Seven Diamonds is preparing for the launch of its new, enhanced and unrivalled education section – and the first step to understanding diamonds is to fully understand about all their wonderful shapes!

Here’s an overview of what you can expect, from quick hard facts to detailed background reviews and sound advice...

Quick facts and images

The new Shape Section will offer a comprehensive summary of the most infamous and original shape, the Round Brilliant, and for each of the Fancy Diamond Shapes such as the Princess Shape or the Marquise Shape – all easily accessible, right at your finger tips. These concise facts will be enhanced by clear and detailed images to help you identify exactly what we are referring to.

1Feb/100

Best Festive Celebrity Engagements and Weddings: Part 2

In part one of this two part article, we brought you the first four best engagements and weddings of this past holiday season. On the list was Kevin Jonas & Danielle Deleassa, Russell Brand & Katy Perry, Vince Vaughn & Kyla Weber, and A.J McLean & Rochelle Karidis.

We now continue with part two of the list to bring you the last three best festive celebrity engagements and weddings of the 2009 holiday season!

Michael Buble & Luisana Loreley Lopilato de la Torre

For Canadian singer Michael Buble his biggest track, I just haven’t met you yet, clearly no longer applies. Buble began dating his Argentinian actress girlfriend, Luisana Loreley Lopilato de la Torre, afte they met at a concert in Buenos Aires in late 2008.

Within the first few days of 2010 the happy news of their engagement was announced. The couple managed to keep the engagement news under wraps as Buble supposedly popped the question months before in November.

Buble proposed in front of Lopilato's family in Argentina. The singer presented his fiancé with a fancy diamond engagement ring from Vancouver jeweler Minichiello, which he custom designed.

18Jan/104

Antique and Vintage Jewellery Designs

What is the difference between antique and vintage?

The term ‘vintage’ is used to describe styles that existed from the 1920’s to the 1980’s. Vintage jewellery can either be a reproduction of an original item or designed in the style of something that existed or it can be the actual genuine item. Vintage style jewellery is more ornamental and makes use of smaller decorative diamonds.

The term ‘antique’ is usually applied to jewellery that was made before 1920. Antique jewellery styles are named after the time period in which they were first created. Many antique styles continue to influence jewellery design today and are even reproduced at the request of discerning jewellery buyers. Antique style engagement rings were both elegant and delicate, made with great care and attention to detail.

18Dec/092

10 Steps to Choosing the Perfect Engagement Ring

Deciding on the perfect engagement ring to give to your intended is extremely challenging if you don’t know where to start.  Here is a 10 step simple guide to choosing the right ring for her.


Before you start looking at jewellers

  • 1) DECIDE ON A BUDGET AND KNOW HER SIZE
    Your personal budget must be considered when purchasing a ring and it is better to do so before you start shopping around. It is conventionally suggested that you spend at least two months worth of your salary on a diamond engagement ring.  Ring prices can begin modest, but can range quite high so you’ll need to weigh out your wallet size with her preferences.  You should also make sure that at this point you have a measurement for the ring size. Read here if you want tips on finding it without her knowing!
14Dec/091

Which Diamond Shape Will Suit Her?

So you're looking into finally getting your lady that diamond engagement ring she's been lusting after for ages, but there's so much choice that it's difficult to guess what she's going to like. Well, just like any other kind of fashion, the kind of diamond a woman prefers will most likely speak for her unique sense of style. In this article we'll explain to you the 10 main diamond shapes, a bit about their history, and what shape will suit her personality best!

 
Round Brilliant Diamonds for the Classic lady

Most commonly known as brilliant or ‘Round Brilliant cut’ (RBC), this is the classic image of a diamond and suits a classic girl. The modern brilliant cut was born around 60 years ago - it is quite simply the best and most popular cut for diamonds. This refined shape accounts for over 75 per cent of diamonds sold today.  Not all round diamonds were and are cut as Brilliants. To be a Brilliant a diamond requires 58-facets divided among its crown (top), girdle (middle-top) and pavilion (base). With a high standard cut, the consequence is a firing gem that shines with absolute brilliance.

It is easy to see why RBCs are by far the most popular diamond shape for engagement rings.  Appearing clean, modern and simple it remains elegant, versatile and timeless, perfect for the classic lady who appreciates simplicity and sparkle.

10Dec/094

Cushion Brilliants vs. Cushion Modified Brilliants

If you've been looking into purchasing a cushion cut diamond you may have noticed that the choice isn't as simple as just asking for a cushion cut diamond. Not only is it available in either a square or rectangular shape, but there are several different variations on the cut alone. In this post we'll explain the new descriptions being used to categorize the cushion cut.

The Cushion Debate

Recently there has been a debate in the diamond world involving the cushion cut and all its variations. The discussion stems over whether the newer, “Cushion Modified Brilliants” are in fact more brilliant than traditional “Cushion Brilliants”.  Over a number of years different variations of the cushion shape have been cut and modified, with the intentions of either creating a unique style, preserving the most amount of diamond weight from the rough, or in an attempt to improve appearance. As more

16Nov/090

10 Things to Know Before Buying a Diamond: Part Two

In part one of this article we covered the first five things to know before buying a diamond. Those five were the 4 C's: Carat, Cut, Colour, Clarity, as well as Certificate. In part two we cover the last five!

6. Shape
7. Fluorescence
8. Size vs. Quality
9. Polish & Symmetry
10. Girdle/Culet

 

6. Shape

Diamonds come in a wide range of shapes, but choosing the perfect one is simply a matter of preference. You may see the shape of a diamond referred to as its “cut”, such as princess or round cut, but this should not be confused with the term “cut” as in excellent or very good cut which relates to how well the finished diamond has been made and how well it reflects light.