Size really does matter, and other insights from the Seventy Seven Diamonds team…

The thing about working in an online retail company is that the stillness of your homepage can completely belie the chaos of what goes on in the office. While shops that are undergoing renovations have to put up scaffolding, “business as usual” signs and poker-face it as best as they can while they usher customers through a dusty building site, we can happily do our laundry in private and simply present it as white, clean, and yep, sparkly. The downside to this of course, is that nobody ever gets to see how hard we’re working. And lately, we’ve been working hard.

We’re redesigning our entire website, creating and shooting new collections, and we’ve a lot of new folk in the office. And that’s only a tiny piece of it. Of course, in addition to all of this, we too are conducting “business as usual,” which means sourcing, buying and selling diamonds all day long, continuing to offer the largest selection of diamonds in the world (yes we have a tad more than 77!), and continuing to keep our clients super happy, which in our industry means, adorned.

So over the next few weeks we’ll be giving you the inside scoop, filling you in on the progress with our website prior to its relaunch, (if you’re good) letting you in on some of the secrets of this wonderful industry, and (if you’re really good), dishing out some of the goss’ of our loved, and sometimes harder to love clients. But before we do any of that...we thought we’d introduce you to some of the team. Believe it or not (and I’m struggling to), in the midst of all the chaos, we got some of them to sit down and tell us what they thought was the best thing about working at Seventy Seven Diamonds, and as it turns out, there’s more to it (and to us!) than you might have imagined.

Not much surprise here, but our accountant was all about the practicality:

"The best thing about working at 77 Diamonds is that the Central Line stops at Oxford Circus." – Mohsin

While Grace, our other accountant, was more in favour of the party:

“I think the best thing is that we all work so hard and then once a year the upstairs and downstairs teams come together for a party.”

Who woulda guessed the quiet number cruncher had the party in them. (Also, I haven’t been here long enough, but I do hope this happens more than just once a year...)

Then we have our resident Casanova, the lovely James from the diamond team:

"The best thing about working with diamonds is that my job title is an amazing chat up line. No other line can boast quite the charm of, “Hi, I’m a diamond buyer”...The only problem is that 99% of the time, the ladies think I’m lying. Thank God for business cards! Working at Seventy Seven Diamonds has also given me an insight into the way women think and I can now avoid the pitfalls that many men make. Firstly, proposing at the top of the Eiffel Tower may sound like a great romantic idea to us, but to women it is a terrible cliché. Secondly, if you are in a long term relationship and you take your partner on holiday, they will be expecting you to propose. If you don’t, that’ll explain why you’re getting the “I’m fine” treatment on the drive home from Gatwick. Thirdly, unfortunately guys, it turns out that size really does matter"