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WEEK TWO: LESSONS LEARNT FROM MO GINGER FUZZ.
Ok, so I thought I had foreseen the consequences. The ladies will love ya a little less, the crumbs will love ya a little more, and you'll begin to look like Errol Flynn. But there is so much more to be learned from growing a tache. It's week two and the curve is steep. The learning curve, that is. In fact, a little Mo Bro User Manual would have come in handy. So here are some lessons learnt from my ginger fuzz...
1. The first rule of Mo Club is do not talk to strangers about their moustaches.
2. The second rule of Mo Club is do not talk to strangers about the moustaches. In my mind, men are only growing a tache one month out of the year, but turns out there are actually men out there who have one for reasons other than charity. (Who knew!). Giving one of these men the "Ooh, yours is coming along very well! Well bushy mate!" on the tube is a bad play, bro. Bad bad play.
3. A neatly trimmed pencil tache doesn't get you any attention from the ladies. (And it totally nullifies the whole "I'm a diamond buyer" line!) It does, on the other hand, get you a lot of attention from the friendly gents that frequent the bars of Old Compton street. So its all a matter of which team you're batting for really.
4. Stroking your moustache while staring into space thinking about what lunch you'll have makes you look like you're plotting a dastardly plan. So if you were ever in need of a new way to intimidate those rookie interns, stroke away.
5. You never get carded. Dear teens, Mo Bro = Mo Beer.
6. It has apparently become acceptable for women to laugh and ridicule a perfect stranger for having ginger facial hair. It is still NOT however acceptable for man to rebuff such comments with a comparison to her facial hair. So much for gender equality.
7. The tache may earn you more respect from shop assistants, although, don't let the friendliness mislead you into believing that you can now afford those fab suede mocassins.
8. If you are competing with another Mo Bro and theirs is better than yours, just accept they are mo' of a man than you. Don't dwell. Move on.
9. Avoid trenchcoats. The detective look, vintage though it may be, is not cool. Nor is the flasher one for that matter.
10. And unless you're rocking the biker look, shave the rest of your face everyday. The tache is the most important thing on your face. Yes, ol' blue eyes, you too.
Adios Mochachos!
Mo B.
GEORGE HARRIS ROCKING 77 DIAMONDS!
Look out for George Harris (Kingsley Shacklebolt) at the Harry Potter premiere tonight! If you look close enough, you'll notice he's wearing a stunning 2 carat fancy yellow cushion cut diamonds earring from...77 Diamonds!
DIAMONDS ARE MOVEMBER.
Mo B – The Secret Diary of a Moustache Growing Diamond Buyer
You may or may not already know that November is Prostate Cancer awareness month. October had all the ladies Facebooking "where they like it" to raise awareness for Breast Cancer (the it being their handbag), while November, or Movember, as the campaign calls it, will see men growing, sporting and attempting to sport moustaches for the entire month. The idea is that they start the month clean shaven, and grow the moustache for all the 30 days that hath November, in the hope of raising funds for Prostate Cancer research.
So if you're wondering why the usually stubbly men around you have started the month off baby-bare, this is why. Some of them look hilarious already, if not frightfully young, but this is only a hint of what the end of the month will bring. (Also, if you were wondering what your mother's suitors once looked like, you're about to find out). Hellooooo seventies! In the hopes of furthering both Movember awareness and entertainment, I have decided to offer a weekly blogspot to our very own diamond-buyer-slash-Casanova, James Bradshaw...who will walk us through the triumphs, trials and tribulations of this noble and daring pursuit. So without further delay...here's Week One according to Mr., or should I say Mo Bradshaw...
- A. S.
Week One: Monly the Beginning...
Like a farmer who has sown his seeds, I sit eagerly awaiting the growth of my crops. The crops in question are of course the gloriously rust-coloured moustache which I will be carefully cultivating over the course of November to raise awareness for prostate cancer. So far I'm sporting clean shaven chubby cheeks with a dark ominous shadow forming under my nose, sure to inspire hilarity, disdain and controversy, all in the name of "charidy".
There are some obvious pitfalls that go with sporting a moustache:
1. First and foremost, celibacy. Gone are the days when a woman would judge a man's virility on the bushiness of his tache. Nowadays, the only thing a tache says is: "Beware, this man lives with his grandmother and collects Star Trek memorabilia."
2. Megalomania. There is a worrying trend between history's dictators and the moustache. Could my moustache be the start of a worrying career change from diamond buyer to politician? If I start making decadent statues of myself or turn this blog into a propaganda forum, kindly intervene.
3. Diet. Having a moustache creates a number of culinary challenges. Milk will be off the menu, as will soup and sauces of any kind. I will be sticking to crumb free, dry food in order to preserve my lip warmer in a well groomed, presentable fashion.
Since I am very much in the planning stages of the tache, I'm debating which styles to go for. After long contemplation of my face I cannot decide between Salvador Dali, Tom Selleck and Errol Flynn. Actually any of these will do so long as I don't end up resembling a 90s Ian Beale!
If you would like to donate to the cause then please click here. Prostate cancer kills a man in the UK every minute and it desperately needs a cure.
Like Movember on Facebook!
Mo B.
VOGUE and AWAY! It ain’t easy being vogue…
Funny how the entire premise of the internet is to make things easy, and yet what it takes to make that happen is an entire slew of tasks, none of which are easy. In fact, there is probably an inverse ratio between how easy it is to do something on a website, and how hard it is to make that happen. As in, the fewer clicks you, as website visitor have to make, the more we, as website designers and developers have. But, c’est la vie, I guess, la vie moderne, or electronique, if you will.
The reason I bring this up, is because yesterday was vogue.com’s Fashion’s Night In, and 77 Diamonds, as you may have already gathered, was involved. In the beginning, it all sounded cool and breezy. Pick a product to offer, pick a discount, an amount to donate to charity, register online, and voila! It’s vogue and away! But then came the realisation that fashions-night-in-istas would be redirected to our site, and following this came the hard work...
We need a Vogue banner on our home page! And on our news page! And then we need a new page for the exclusive product we’re offering! And then we need a discount that goes live on the day...and, and, and. The list was seemingly endless. But we put our heads to our screens and made it happen...
So our team deserves a thank you! To Rebecca, our photographer, Luigi and Fidel, our developers, Abi, our designer, and Hannah, our editorial assistant...a huge sparkly thank you for all your hard work...and all your clicks! Of course, a big thank you to vogue.com’s team too...for they were surely working just as hard...
All in all, it was a huge success...we had people clicking away through all our voguery on the website, Facebook and Twitter and even had a few purchases! So a big thank you to all our visitors too. Your clicks may be more effortless than ours...but they also make all of ours worth it.
Can’t wait for next year! The second time ‘round is sure to be bigger, better, and dare I say it, blingier. Stay tuned.
Seventy Seven Diamonds to be a part of Vogue’s Fashion’s Night In
Seventy Seven Diamonds to be a part of Fashion's Night In
Vogue's annual Fashion's Night Out, although only in its second year, has already taken the world’s capitals by storm. Set up in 2009 by British and American Vogue in a philanthropic bid to boost the flagging retail sector since the recession, it promotes and encourages shops to open their doors for one night a year in the run up to September’s Fashion Weeks.
This year, stores across sixteen different cities, including London, New York and Sydney, offered discounts, style advice, goodie bags and often a full bar, staying open long after the usual closing hours. However up until now Fashion's Night Out could only be experienced by those in the bigger cities, but this year Vogue has gone digital and launched Fashion's Night In, coupling the perks of FNO with the comfort of your own home. On 1st November, online retailers will set their websites up with discount codes and special offers available and Seventy Seven Diamonds is going to be right there in the thick of it.
For this exciting night and in anticipation of the launch of the new Seventy Seven Diamonds collection, available the first week of November, we are offering customers an exclusive chance to order our Daisy diamond earrings from the new collection before they officially launch online. Our "Daisy earrings" will be at a 15% discount of the normal retail price for one night only. For a bit of ice, both in the living room and outside on this cold November evening, huddled on the sofa with a glass of wine, let yourself be transported to the warm spring weather as you pick daisies in the mid-winter.
Size really does matter, and other insights from the Seventy Seven Diamonds team…
The thing about working in an online retail company is that the stillness of your homepage can completely belie the chaos of what goes on in the office. While shops that are undergoing renovations have to put up scaffolding, “business as usual” signs and poker-face it as best as they can while they usher customers through a dusty building site, we can happily do our laundry in private and simply present it as white, clean, and yep, sparkly. The downside to this of course, is that nobody ever gets to see how hard we’re working. And lately, we’ve been working hard.
We’re redesigning our entire website, creating and shooting new collections, and we’ve a lot of new folk in the office. And that’s only a tiny piece of it. Of course, in addition to all of this, we too are conducting “business as usual,” which means sourcing, buying and selling diamonds all day long, continuing to offer the largest selection of diamonds in the world (yes we have a tad more than 77!), and continuing to keep our clients super happy, which in our industry means, adorned.
So over the next few weeks we’ll be giving you the inside scoop, filling you in on the progress with our website prior to its relaunch, (if you’re good) letting you in on some of the secrets of this wonderful industry, and (if you’re really good), dishing out some of the goss’ of our loved, and sometimes harder to love clients. But before we do any of that...we thought we’d introduce you to some of the team. Believe it or not (and I’m struggling to), in the midst of all the chaos, we got some of them to sit down and tell us what they thought was the best thing about working at Seventy Seven Diamonds, and as it turns out, there’s more to it (and to us!) than you might have imagined.
Not much surprise here, but our accountant was all about the practicality:
"The best thing about working at 77 Diamonds is that the Central Line stops at Oxford Circus." – Mohsin
While Grace, our other accountant, was more in favour of the party:
“I think the best thing is that we all work so hard and then once a year the upstairs and downstairs teams come together for a party.”
Who woulda guessed the quiet number cruncher had the party in them. (Also, I haven’t been here long enough, but I do hope this happens more than just once a year...)
Then we have our resident Casanova, the lovely James from the diamond team:
"The best thing about working with diamonds is that my job title is an amazing chat up line. No other line can boast quite the charm of, “Hi, I’m a diamond buyer”...The only problem is that 99% of the time, the ladies think I’m lying. Thank God for business cards! Working at Seventy Seven Diamonds has also given me an insight into the way women think and I can now avoid the pitfalls that many men make. Firstly, proposing at the top of the Eiffel Tower may sound like a great romantic idea to us, but to women it is a terrible cliché. Secondly, if you are in a long term relationship and you take your partner on holiday, they will be expecting you to propose. If you don’t, that’ll explain why you’re getting the “I’m fine” treatment on the drive home from Gatwick. Thirdly, unfortunately guys, it turns out that size really does matter"
Introduction
Welcome, we hope this blog will help you gain a greater understanding about diamonds and diamond jewellery, helping you navigate through the common pitfalls of choosing a diamond or diamond jewellery and who knows, it could even spark a lifelong love affair with this rare and beautiful crystallized carbon gemstone, that is a diamond.
So if you are a novice or budding expert, interested in ethical jewellery, conflict free diamonds, latest diamond jewellery trends, naturally coloured diamonds or just curious what all the fuss is about, this blog is sure to have a little facet for you.
Who we are
Seventy Seven Diamonds is a collection of individuals that came together to form a new kind of jeweller dedicated to making diamond jewellery an affordable luxury. From diverse backgrounds, across jewellery, diamonds and web there is a collective knowledge and experience which brings you beautiful, sleek, classic and modern jewellery combined with one of the largest selections of diamonds, globally, at extremely competitive prices.
So what are you waiting for, dive in and find your own little piece of sparkle!
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